Katie Bezdicek

Experience

• 

  Karwoski & Courage Public Relations

  Jun 2015 - May 2018

  Account Manager

  -Developed & executed quarterly marketing plans for clients across various B2B industries including medical device tech, agriculture and industrial -Team lead and primary client contact-Led culture committee Client roster: 3M (Oral Care, Infection Prevention and Industrial Adhesives & Tapes divisions), West Central Distribution, Kinze, Aetna Health Allina

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  Hotwire

  May 2018 - Oct 2021

  Senior Account Manager

  - Developed & executed strategic communications programs for global brands- Led research projects across client portfolio: surveyed customer segments, analyzed results and extracted insights to use in media/brand messaging - Managed up to 6 client teams at a time, totaling ~$1.7M in annual budget- Managed 3 direct reports: supported them in setting career goals, delivered performance reviews, etc. - Worked with internal L&D team to design/deliver global leadership trainings for 300+ employeesClient roster: Zoom, Adobe, Procore, At-Bay, project44, inRiver, Calabrio, Cognitive Show less

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  CxLoyalty

  Oct 2021 - Mar 2022

  User Experience Researcher

  -Dedicated researcher for Chase credit card loyalty programs-Maintained a deep understanding of the user through qualitative and quantitative research methods including 1:1 interviews, surveys, guerrilla interviews, concept testing, etc.-Usability testing and evaluation of white label products, feature enhancements and client customizations-Collaborated closely with design and product management teams, presented research insights and data-driven design recommendations to stakeholders

• 

  Soona

  Mar 2022 - now

  -Prioritize roadmap initiatives and product decisions based on user insights and business needs.-Manage stakeholder alignment and communications.-Maintain a strong understanding of user needs by continuing to conduct research, evaluating feedback and analyzing data. -Built and grew the UX research practice at soona-Applied a variety of research methodologies to understand user needs/behavior and inform product design decisions across experience journeys-Collaborated closely with designers, product managers, engineers, customer success and other stakeholders to ensure the VOC is understood, valued and leveraged across the organization-Created + maintained an advisory board of 20+ engaged customers

  • Product Manager

    Apr 2024 - now

  • User Experience Researcher

    Mar 2022 - Apr 2024