
Katie Taylor
Sales Associate

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About me
Associate Director of Event Management at University of Illinois at Urbana-Champaign
Education

Central Michigan University
2009 - 2012Bachelor of Applied Arts Sports Studies, Marketing & Leadership (Minors)Activities and Societies: Sport Management Association, Leadership Institute, National Society of Collegiate Scholars

Madonna University
2008 - 2009Sport ManagementActivities and Societies: Varsity Softball

Central Michigan University
2012 - 2014Master of Arts Sport AdministrationActivities and Societies: Sport Management Association
Experience

Dunham's Sports
Jun 2011 - Aug 2012Sales AssociateI assisted with merchandising responsibilities on and off the floor, provided customer service to consumers and completed various projects aimed to organize and enhance the store.

Toledo Mud Hens
May 2012 - Aug 2012Ticketing InternI attended to fans' ticket requests both over the phone and in person while administering quality customer service, created flyers for various sporting events and assisted Sales Representatives with processing group ticket orders. Additionally, I generated Excel spreadsheets and updated client databases while also organizing and assisting with Box Office preparation for all games.

Department of Physical Education and Sport, Central Michigan University
Aug 2012 - May 2013InstructorI constructed lesson plans and course materials, developed creative ways of disseminating information to students, graded, evaluated and analyzed students' progress, and instructed students on various concepts related to the course.One course I taught focused on individual sports. This included lessons on tennis, pickle ball, racquetball, ping pong, bowling and billiards. I also taught Physical Fitness for Life, a course that aims to enhance students' understanding of leading healthy and physically fit lifestyles. Show less

Central Michigan University
Jan 2013 - May 2014Graduate Assistant - Marketing & PromotionsI assisted with the daily operations of the Marketing department including updating databases, formulating marketing strategies, communicating with constituents about upcoming sporting events and coordinating intern assignments. On game days, I assisted in pre-game set-up as well as managing in-game promotions.

Great Lakes Loons Baseball Club
Apr 2013 - Aug 2013Ticket Sales AssistantI assisted fans with ticket purchases and exchanges, as well as answering questions and tackling issues that arose with ticket transactions by administering quality customer service. I also helped with tasks around the Box Office such as filing season ticket package forms and following up with season ticket holders via phone.

University Recreation, Events & Conferences
Aug 2013 - May 2014Graduate Assistant - Ticket CentralI supported Ticket Central personnel by assisting with office duties including reviewing and processing ticket orders, reconciling credit transactions, balancing money bags and providing premier customer service to all clients. In addition, I helped train and supervise over 120 Event Staff employees for all events around campus.

University of Tennessee
Aug 2014 - Feb 2015Senior Sales AssociateI assisted with the daily ticket operations while collaborating with Marketing, Sales and Development concerning orders and initiatives. Additionally, I prepared and managed the player pass list for basketball, formulated the 2015 softball season including season ticket renewals, and facilitated student worker oversight.

Detroit Tigers
Feb 2015 - Jul 2015Ticket Sales CoordinatorI assisted the Suites, Group Sales and Season Ticket departments with ticket initiatives and events, while acting as a liaison for the sales staff. I generated reports relative to season tickets, suite sales, group sales and special ticket packages, and organized StubHub and MLB Advanced Media data for targeted sales efforts. Additionally, I helped train, organize and supervise the department’s Analytics intern, Operations intern and seasonal event staff.

Central Michigan University
Jul 2015 - Sept 2017Director of Ticket OperationsI oversaw all aspects of athletic ticketing operations including season build, game day preparation, staffing, sales and reconciliation. Additionally, I managed the renewal process for all revenue sports, working closely with the Chippewa Athletic Fund to execute priority seating and parking benefits for season ticket holders. Throughout each year, I collaborated with Marketing on ticket promotions and initiatives with a focus on engagement strategies, target marketing and retention. Finally, I helped initiate a restructure of ticket pricing across sports, resulting in significant increases in revenue and attendance. Show less

University of Illinois Urbana-Champaign
Sept 2017 - nowAssociate Director, Event Management
Nov 2021 - nowAssistant Director, Event Management
Mar 2019 - Nov 2021Assistant Ticket Manager
Sept 2017 - Mar 2019
Licenses & Certifications

2013 Excel Part One Training
Honors & Awards
- Awarded to Katie TaylorMedia Revenue Case Study Competition - First Place Winthrop Intelligence Mar 2013 My group and I submitted a proposal on how to more evenly distribute media revenue between all collegiate institutions at the Division I level. Using the Olympic & Amateur Sports Act as a basis for our proposal, we came up with a third entity, the Collegiate Revenue Distribution Center (CRDC). The purpose of the CRDC is to help restore competitive balance by enhancing transparency and increasing equity between all Division I institutions. Using major conference media revenue, Bowl Championship… Show more My group and I submitted a proposal on how to more evenly distribute media revenue between all collegiate institutions at the Division I level. Using the Olympic & Amateur Sports Act as a basis for our proposal, we came up with a third entity, the Collegiate Revenue Distribution Center (CRDC). The purpose of the CRDC is to help restore competitive balance by enhancing transparency and increasing equity between all Division I institutions. Using major conference media revenue, Bowl Championship Series media revenue and NCAA Men's Basketball distribution fund revenue, distribution is based on three incentives: academic progress, sponsorship of sport and competition performance. Each incentive allows all Division I institutions the possibility of earning more revenue which leads to greater access to resources, something many institutions currently struggle with. We presented our proposal at the University of Michigan and took first place in the competition. Our proposal was then published in Winthrop's Newsletter for many to see. Show less
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