Boyko Yordanov

Experience

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  Postbank (Eurobank Bulgaria AD)

  Jun 2014 - Oct 2016

  Corporate Client Relations Officer

  - Supervising a specific set of clients- Being responsible for negotiating credit limits and preparing contracts- Calculating financial risk- Operating with different currencies and banking transfers- Preparing a specific reporting for each client- Delivering detailed information for financial conditions of the clients

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  Mondelēz International

  Oct 2016 - Jun 2021

  - Supporting the Business Partnering Manager by providing the CS&L and Transformation community within depth analysis and regular & ad hoc reporting- Generating and maintaining materials to support tracking & communication of transformation projects - Development and continues improvement of analytical tools and visual aids via Power Bi, Alteryx, Tableau & Excel- Idea-to-Market Process Governance – SharePoint solutions creation (reduced workload of Product Change Managers with 50%)- Implementation of Global I2M Project – using Accolade platform- Portfolio Segmentation & Evaluation - successfully managed to reduce company's portfolio with 25%, which helped category leads to handle better their products- Risk assessment (Material Reduction & Project Cut Strategy implementation) due to COVID-19 situation - global project for optimizing the production of bestsellers during the pandemic- Selected as Subject-matter expert & Pillar lead in implementation Portfolio optimization and Idea to market projects in Europe Show less - Supporting the Business Partnering Manager by providing the CS&L and Transformation community within depth analysis and regular reporting- Being responsible for the all KPIs for Europe - Participating in meetings with Area, Category Leads, VPs and Company Directors- Prepare key presentations for LT community - Generate and maintain materials to support tracking & communication of transformation projects - Development and continues improvement of analytical tools and visual aids Show less

  • Senior Business Partnering Analyst

    Mar 2020 - Jun 2021

  • Business Reporting Analyst

    Oct 2017 - Mar 2020

  • Management Control & Reporting Systems Analyst

    Oct 2016 - Oct 2017
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  Pwrteams

  Jun 2021 - now

  Supporting Large Multinational Company in Consumer Electronics and in specific the GDE (Global Direct eCommerce) business channel.- Collaborate with cross-functional teams, including Commercial, Marketing, Site Experience, CRM, UI/UX, Merchandising, and Development, to align on strategic goals and initiatives.- Oversee the creation and maintenance of dashboards, providing real-time insights to stakeholders- Conduct in-depth analysis of marketing campaigns, customer behavior, and e-commerce workflows to identify trends and opportunities- Synthesize information across various data sources, including campaign performance, customer analytics, and market research, to generate actionable insights- Present findings and strategic recommendations to senior management and other internal stakeholders through compelling "stories" that convey the relevant insights- Provide input on new tagging efforts and marketing tracking support based on analytical findings.- Utilize advanced analytics techniques, including forecasting and machine learning, to predict market trends and consumer behaviour.- Ensure the accuracy and integrity of data across all marketing platforms and touchpoints.- Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and strategies.- Provide actionable insights for continuous improvement with existing and future launches of products. Show less Supporting Large Multinational Company in Consumer Electronics - Playing a key role in company's analytics transformation - Defining analytics framework - Bringing impactful insights that enable Online Customer Marketing Managers to build data-driven plans - Building, maintaining and onboarding e-commerce Stakeholders to Tableau Dashboards, covering all business aspects from finance, supply chain and marketing. - Responsible for projects execution and enhancements - Leading Virtual Analytics Team for training other analysts on best practices - Developing analytical tools for business optimization in collaboration with IT (online platforms) - managed to bring brand-new KPIs for e-Commerce community - Managing the successful implementation of the "360 Model" of analysis for several regions - general overview of the marketing performance of our company - Pioneering in creating a Customer Media Dashboards, which reflect all related to Advertising campaigns and e-Commerce Traffic Dashboards for website & app traffic visibility - Constantly collaborating with IT department for bringing innovational solutions and live data into existing and new dashboards via API/connectors Show less

  • GDE/DTC Marketing Analytics Manager

    Feb 2025 - now

  • Global eCommerce Business Analytics Manager

    Jun 2021 - Feb 2025