
Lisa Jones

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About me
Agile Product & Project Management | Certified ScrumMaster (CSM) | Requirements Management | Driving Success in IT Product Development
Education

University of Missouri-Saint Louis
-Bachelor of Science Business Administration. Emphasis in Accounting.Activities and Societies: Dean’s list at University of Missouri-Saint Louis Accounting Club member at University of Missouri-Saint Louis
Experience

PricewaterhouseCoopers
Feb 1992 - Dec 2010Business Analyst Manager/SAP Time and Expense Management SMS
Jan 2009 - Dec 2010Business Analyst Manager/SAP Expense Management Functional Lead
Jul 2004 - Jan 2009Business Analyst Manager / Engagement Management Systems
Apr 1999 - Jul 2004Finance Group Leader Special Projects and Analysis
Jun 1998 - Mar 1999Manager of Firmwide Client Reporting and Global 200 Reporting and Analysis
Dec 1997 - Jun 1998Manager of Firmwide Market Reporting and Analysis
Dec 1996 - Dec 1997Manager of Industry Specialization
Aug 1994 - Dec 1996Financial Reporting Senior Associate
Feb 1992 - Aug 1994

QUALITY PET WORLD LLC
Jan 2011 - Dec 2012E-Commerce Business Owner and Operator
Nielsen
Jan 2013 - Sept 2024As an Agile Product Manager at Nielsen for the National TV Audience Measurement Computations group, I led product development and audience measurement integration for National TV and Digital TV Computations. I managed four Jira boards and Scrum teams, coordinating 35+ team members and multiple cross-functional teams, driving successful execution of multi-year initiatives and product enhancements using Agile methodologies.Key Achievements:• Led the integration of National Big Data + Panel Audience Ratings, providing clients with deeper insights into audience behavior.• Implemented live-streaming audience measurement for Amazon, extending capabilities to other platforms and generating new revenue streams.• Directed cloud re-platforming initiatives, improving system performance and reducing operational costs.• Enhanced data reliability through robust quality control measures in processing pipelines.• Delivered Jira best practices training to over 60 team members, boosting productivity and project execution efficiency.Throughout my tenure, I focused on Agile execution, stakeholder collaboration, and delivering impactful products that aligned with business objectives, ensuring the continued success of Nielsen’s audience measurement offerings. Show less As a Product Manager at Nielsen for the National TV Audience Measurement DevOps group, I led DevOps initiatives across the portfolio, focusing on products like Next-Gen Airflow, Next-Gen Operations Console, and Data Pipeline. I directed the development and enhancement of infrastructure, APIs, and self-service models to streamline operations, empower product teams, and improve scalability. Key responsibilities included integrating portfolio products into updated platforms, enabling teams to operate autonomously and reduce technology dependencies.Key Achievements:• Spearheaded DevOps initiatives to build infrastructure and centralized logging, optimizing operations across multiple product teams.• Streamlined Airflow onboarding through a self-service model, enabling teams to independently manage their tech stacks.• Introduced micro dashboards and UI components, allowing product teams to own and manage UI elements, eliminating bottlenecks in Console development.• Directed integration of portfolio products into Hadoop PAAS (3.0) and SIMP, improving team autonomy and operational efficiency.Through these initiatives, I helped shift the focus from infrastructure management to core product development, significantly enhancing the productivity and independence of product teams. Show less As a Product Manager at Nielsen for the Core Technology group, I led the onboarding, enhancement, and fixes of key platform tools, including Hadoop, Airflow, TIBCO, and Operations Console, driving system improvements and aligning product features with organizational goals. I managed four Agile scrum teams, overseeing their work across boards and ensuring successful feature delivery, while optimizing resources and performance.Key Achievements:• Optimized Hadoop infrastructure, achieving significant cost savings and improving system efficiency.• Streamlined CI/CD pipelines for Airflow deployments, reducing inefficiencies and accelerating development cycles.Through these initiatives, I significantly improved internal product tools and systems, contributing to enhanced operational performance and supporting strategic goals across the organization. Show less As a member of the Agile/Scrum program team for the Digital Ad Ratings product, I ensured efficient sprint completions and timely product releases. My responsibilities included leading Scrum ceremonies, managing product backlogs, and driving team efficiency by streamlining sprint processes and resolving roadblocks. I authored detailed product requirements, groomed the backlog, and developed features and user stories with clear acceptance criteria. Additionally, I coordinated and managed product releases, overseeing communications for smooth deployment and effective stakeholder engagement.Key Contributions:• Introduced and implemented Agile Scrum methodologies, enhancing team collaboration and improving project delivery timelines.• Elicited, documented, and vetted requirements, end-to-end flows, and interfaces to implement daily reporting of Roku impressions by age and gender in Digital Ad Ratings Product. Show less During my time at The Nielsen Company for the Global Media Platform, I governed the entire project lifecycle, ensuring seamless coordination across development, QA, UAT, deployment, and post-launch validation. I also oversaw team capacity planning, addressing allocation imbalances and facilitating smooth transitions for onboarding and offboarding personnel. Additionally, I headed critical infrastructure upgrades, including UI Java, TIBCO/Java, ODI, Oracle, and MicroStrategy, resulting in significant enhancements to platform performance and security.Furthermore, I headed critical infrastructure upgrades, such as UI Java, TIBCO/Java, ODI, Oracle, and MicroStrategy, resulting in significant enhancements to platform performance and security.Key Contributions:• Streamlined the work intake and execution processes for the Global Platform, which led to improved efficiency and clarity for cross-functional teams.• Led multiple infrastructure projects, including: • A UI Java upgrade impacting 20 applications, ensuring minimal disruption. • An Oracle upgrade affecting 56 applications, substantially improving database efficiency and scalability. • A complex TIBCO/Java upgrade across 25 applications, involving five separate deployments without compromising platform integrity. • An ODI upgrade impacting 22 applications, streamlining data integration processes for enhanced performance. • Coordinated a MicroStrategy upgrade for 10 applications with cross-functional teams, ensuring timely completion and improved system capabilities. Show less In my earliest role at Nielsen I was responsible for defining the scope, requirements, and change requests for systems and interfaces for key digital, online, and TV products. I conducted testing and provided UAT support to ensure data quality for strategic client projects and programs. Additionally, I integrated new technologies for continuous improvement and expanded mobile measurement platforms by successfully integrating additional countries, thereby enhancing our global reach and capabilities.Key Accomplishments:• Played a pivotal role in global expansion by integrating additional countries (UK, JP, IT, AU) into Nielsen’s media measurement platforms, boosting market reach and platform capabilities, and enhancing global reporting and analytics.• Developed and implemented an automation tool for global app and device classification, which freed up approximately 30% of back-office resources.• Launched a Global Smartphone Analytics MicroStrategy reporting tool, enhancing business intelligence capabilities. Show less
Product Manager - National TV Audience Measurement Computations
Sept 2019 - Sept 2024Product Manager - National TV Audience Measurement DevOps
Aug 2018 - Aug 2019Product Manager - Core Technology
Nov 2017 - Jul 2018Definitions Lead/Scrum Master/Interim Product Owner - Digital Ad Ratings
Feb 2016 - Oct 2017Technical Business Analyst/Project Manager - Global Media Platform
Nov 2014 - Jan 2016Technical Business Analyst - Electronic Mobile Measurement
Jan 2013 - Oct 2014
Licenses & Certifications
- View certificate

Certified ScrumMaster (CSM)
Scrum AllianceDec 2015
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