
Tom O'Hair
General Assignment News Photographer/Editor/SNG Operator/Writer/Field Producer

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About me
Rebuilding CA Program Manager at Caltrans
Education

California State University-Sacramento
1982 - 1985Bachelor of Arts - BA CommunicationsBachelor of Arts, Communications
Experience

KCRA
Sept 1989 - Nov 2012General Assignment News Photographer/Editor/SNG Operator/Writer/Field ProducerAt KCRA/KQCA Television, I was a multimedia journalist for one of the top-rated news stations in the country and gained extensive experience in both conventional broadcast media and new media. • Researched and developed story ideas for broadcast while handling several duties simultaneously: Reporter, writer, photographer and editor.• Exhibited strong writing and technical skills• Operated satellite and digital microwave transmission trucks• Operated helicopter news cameras and reported on camera while airborne• Edited, compressed and published videos to social media Show less

Contractors State License Board
Nov 2012 - Nov 2014Information Officer I (Media Specialist)At the Contractors State License Board, I used advanced written and verbal communication skills to help coordinate media relations, online content and print materials. • Responded to controversial topics requiring a high level of professional judgment• Replied to media inquiries, interacting with all levels of internal and external stakeholders• Managed multiple, complex assignments, often on tight deadlines. • Updated the CSLB website with news releases and industry bulletins• Coordinated all social media accounts• Produced content, from articles, news releases and bulletins, reports, videos• Provided media training for enforcement staff Show less

CalSTRS
Nov 2014 - Dec 2022Multimedia and Video Strategy ManagerAs Multimedia and Video Strategy Manager with CalSTRS, I provide direction, leadership, and coaching to the multimedia services team. Our team provides video production, script development, livestreaming, digital signage management, still photography and editing, social media content management, and content creation and management for CalSTRS.com.I collaborate with CalSTRS executives, public affairs leadership, and staff to ensure the accurate production of multimedia communications products in compliance with CalSTRS Style and Brand Standard. I manage and monitor CalSTRS.com and social media workflow processes ensuring content, user experience, and overall web and social media strategies and communications goals are met. I participate in major, enterprise-wide project teams to represent multimedia expertise and ensure continuous service for CalSTRS staff and members. I manage budgets and equipment needs for the high-definition video production facility. Show less

Caltrans
Dec 2022 - nowRebuilding California Program ManagerI manage the Rebuilding California (RCA) program for Caltrans. The program includes producing an annual Caltrans Efficiencies Report. Each year, the Efficiencies team searches for new methods and materials being used by Caltrans that save Californians money. For six consecutive years, the team has met the goal of identifying at least $100 million in cost avoidance annually. Our Rebuilding California website provides Senate Bill 1 and federal Infrastructure Investment and Jobs Act-funded project information on infrastructure improvements in your area. Show less
Licenses & Certifications

Instrument Rated Licensed Private Pilot
Apr 1996- View certificate

Investment Foundations Certificate
CFA Institute 
Claritas Investment Certification
CFA InstituteDec 2016- View certificate

Investment Foundations Certificate
CFA Institute
Honors & Awards
- Awarded to Tom O'HairMaster's Series Leadership Training The Centre for Organization Effectiveness May 2019 I applied, submitted and essay and was chosen to be one of twenty Master's Leadership Training participants from CalSTRS. This is nearly a year-long commitment to learning, sharing and growing with the nineteen other Master's participants.
- Awarded to Tom O'HairCalSTRS Stewardship Core Value Communications Director Krista Noonan Jun 2018 Tom O'Hair was recently nominated for a Living Our Core Values award for consistently demonstrating the core value of Stewardship. Individuals that demonstrate the value of stewardship use CalSTRS resources wisely. They make financially sound decisions in the best interest of the members and the fund. This is also the value where we celebrate those who choose to support environmental and sustainable practices.
- Awarded to Tom O'HairCentral TV: 3 Things - Award of Excellence - 2nd Place National Association of Government Communicators Blue Pencil and Gold Screen Awards Jun 2018 With the Central TV: 3 Things video series, we created an engaging, visual way to connect with employees to keep them coming back to the intranet each week. Central TV features employees from around the building sharing organizational news highlights. The Internal Communications editor and Multimedia manager work together on scripts to feature important items. The weekly video involves very little staff time to produce, and has been watched by nearly 20,000 times in it's first year.
- Awarded to Tom O'HairTeacher Talk - Electronic Publication - Award of Excellence - 1st Place National Association of Government Communicators Blue Pencil and Gold Screen Awards Jun 2018 The Teacher Talk profile series can be found on CalSTRS.com. TT is designed to connect with all age ranges of our members, from early-to-mid-career to retirement. By writing about some of our members, we aimed to raise engagement through social media and our website, as well as awareness of our retirement system, with the people we profile as well as their friends and co-workers. We also wanted to be able to share positive news about our teachers and principals, rather than just share bland… Show more The Teacher Talk profile series can be found on CalSTRS.com. TT is designed to connect with all age ranges of our members, from early-to-mid-career to retirement. By writing about some of our members, we aimed to raise engagement through social media and our website, as well as awareness of our retirement system, with the people we profile as well as their friends and co-workers. We also wanted to be able to share positive news about our teachers and principals, rather than just share bland, boring information about pensions. We also repurpose the content in our print/PDF newsletters to age-targeted newsletters to add value and reach of our stories. Show less
- Awarded to Tom O'HairImagine a Job You Love - Recruiting Video Production Telly Awards Feb 2016
- Awarded to Tom O'HairPie Day Friday - Most Effective in Social Media/New Media - Award of Merit California Association of Public Information Officers (CAPIO) Feb 2016 CalSTRS Multimedia staff in the Communications Division launched the “Pie Day Friday” video campaign in April 2015, with easily-digestible 30-second videos to accomplish the goal of regularly posting content which is of interest to our members and stakeholders. And the results of this campaign have been tremendously successful and continue to grow with each new video.
Volunteer Experience
President
Issued by Oakmont High Parents Club on May 2013
Associated with Tom O'HairFlight Zone and Airpark Volunteer
Issued by AEROSPACE MUSEUM OF CALIFORNIA on Apr 2017
Associated with Tom O'Hair
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