Sanchit Sachdev

Experience

• 

  ExpertVidya solutions pvt ltd

  Jun 2015 - Aug 2015

  Digital Marketing Intern

  Completed an Internship and awarded the certificate of training in Digital Marketing Expert, conducted by Expert Vidya, New Delhi.

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  Cargill

  Jan 2017 - Jan 2017

  Marketing Research Intern

  Management Trainee (Marketing) at Big Bazaar, Rajendra Place, New Delhi during their Big Sale days starting from 26th January 2017. • Analysing the consumer behaviour with respect to price and discounts offered.• Assisting the sales department in managing the sales at Big Bazaar.

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  Bennett Coleman & Co. Ltd. (The Times of India)

  Jun 2017 - Aug 2017

  Marketing Intern

  Worked as a Marketing Intern at Bennett Coleman and Co. Ltd. (Times Group) for a period of two months and got an opportunity to work in RMD with the following exposure.• Interact with subscribers • Collection of data in questionnaire form• Compiling and graphically representing the collected data• Converting the inquiries and leads into subscribers• Using an innovative Digital marketing technique to register new subscribers

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  Cision

  Jun 2018 - Aug 2019

  Research Analyst

  • To Research on Journalists, PR agencies & Influencers based in the United Kingdom.• Research and verification of journalist, PR & Influencers and updating the database accordingly in line with Data Protection.• To Research & suggest influencers to the clients • Identify and compile PR opportunities in the media, to be used by Gorkana clients.• Conduct data analysis and prepare research reports.• To prepare a PowerPoint presentation and present it before clients.• Build relationships with editorial staff and verify the information for allocated newspapers and publications through telephone contact & virtual meetings.• Support our client service team in dealing with PR clients queries. Show less

• 

  Ozone Group

  Aug 2019 - Oct 2021

  • Responsible for all the marketing activities across social media and E-commerce platform.• Managing social media planning for execution of marketing strategies and community management.• Ensuring that the digital opportunities are maximized by integrating all marketing plans and practices working across functional departments and markets.• Plan and execute paid campaigns based on the target buyer persona. Understanding requirement, implement and oversee all aspects of targeted, competition-centric, digital campaigns.• Working directly with the Graphic design team to brainstorm conceptualize themes, videos and content ideas.• Responsible for marketing campaign creation and monitoring through social media ads & Google ads.• Coordinating with category manager for smooth functioning across all marketplaces.• Creating and monitoring ads on E-commerce portals based on ROI (Amazon, Snapdeal, Flipkart, Paytm mall).• Responsible for creating E-commerce sales strategy, annual sales planning and monitoring with partners, new channel partner identification and development in lines with sales strategy.• Responsible for growth of annual E-commerce sales volumes, revenues and market share across platforms working closely with the managing director. Show less

  • Assistant Manager - Digital Marketing

    Apr 2021 - Oct 2021

  • Senior Digital Marketing Executive

    Aug 2019 - Mar 2021
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  Hilti Asia Pacific

  Oct 2021 - now

  Digital Marketing Specialist

  • Managed and grew social media accounts for South-East Asia countries, achieving impressive results with 3,000 followers on the Hilti Bangladesh page and 10,000 followers on the Bangladesh Facebook page. Implemented effective strategies and integrated physical and digital platforms for maximum impact.• Collaborating cross-functionally with META region stakeholders to launch live Hilti websites in South Asia/South East Asia partner markets. Leveraging Salesforce and SAP B1 integration for a seamless user experience and optimized website performance.• Developed and executed market-specific campaigns in collaboration with the Product Manager. Created engaging social media content, emailers, WhatsApp creatives, paid ads, and landing pages to drive customer engagement and conversions.• Conducted webinars via Livestorm, working closely with the Engineering Manager to drive registrations and maximize attendance. Utilized digital ads, physical-digital integration, creative content creation, emailers, and targeted WhatsApp forwards to increase webinar participation and generate leads.• Led impactful lead generation campaigns across digital channels, resulting in significant sales growth and high-quality inquiries. Employed a collaborative approach, optimizing campaign performance with cross-functional teams for business success.• Implemented cohesive branding strategies across digital platforms, print materials, and physical touchpoints. Ensured a consistent and impactful brand presence to enhance brand recognition and customer engagement.• Collaborated with the regional marketing manager to plan and execute offline events, such as Expos in Nepal, Sri Lanka, Maldives & Bangladesh, as well as in-market events in Bangladesh, Sri Lanka, and Nepal. Spearheaded stall layout design, devised branding strategies, and executed promotional campaigns, resulting in increased event attendance, heightened brand visibility, and successful lead generation. Show less