Andrés Correa

Experience

• 

  Arizona

  Dec 2015 - Aug 2019

  Graphic Designer

  • Analyzed Natura magazine's communication needs and defined an organizational structure that allowed effective coordination among the different teams involved, such as editorial, design, photography, and production.• Identified specific talent requirements for each edition of Natura magazine, such as models, photographers, stylists, makeup artists, etc.• Coordinated the scheduling of castings, including selecting suitable locations and managing schedules to ensure the availability of all participants.• Facilitated the talent selection and hiring process, ensuring compliance with quality standards and the creative vision of the magazine.• Developed a design concept consistent with the magazine's visual identity, taking into account its target audience and market positioning.• Carried out the layout of each page of the magazine, paying attention to the arrangement of visual and textual elements to achieve an attractive and functional presentation.• Selected appropriate typography that complemented the magazine's visual style and ensured optimal legibility.• Designed graphics and visual elements to enhance the magazine's visual narrative and enrich its content.• Integrated high-quality images that were relevant and appealing to the magazine's content, ensuring their proper editing and adjustment within the design.• Reviewed and validated every aspect of the magazine's design to ensure compliance with quality standards and brand guidelines. Show less

• 

  PLAF

  Jan 2019 - Aug 2022

  Remote Senior Brand Designer

  • Conducted extensive research on hotel, restaurant, and coaching brands to understand their identity, values, and tone of voice.• Performed competitive research in each sector to identify opportunities for differentiation and improvement.• Collaborated with the creative team to generate innovative ideas and visual concepts that resonated with the brand and its audience.• Designed moodboards that defined a cohesive and engaging visual style, consistently applied across all marketing and communication materials.• Developed unique visual elements, including logos, graphics, illustrations, and photography, that reflected the personality and identity of each brand.• Created attractive and functional web interfaces for hotels, restaurants, and coaching ventures, ensuring an optimal user experience.• Designed brochures, business cards, business stationery, merchandising, uniforms, and other printed materials that effectively communicated each brand's offering and message.• Created graphics and publications for social media platforms that generated interaction and promoted audience engagement.• Developed solid branding strategies that strengthened each brand's presence in the marketplace and built customer loyalty.• Communicated regularly with clients to understand their needs and expectations, as well as to present and receive feedback on designs.• Collaborated closely with other members of the creative team, such as copywriters, photographers, and web developers, to ensure consistency and qual• Planned and organized time and resources efficiently to meet established deadlines and budgets.• Gathered and analyzed client feedback to understand what worked well and what could be improved on future projects. Show less

• 

  Niña

  Sept 2019 - Apr 2021

  • Supervised and directed the activities of the design team, ensuring an equitable distribution of tasks and resources.• Planned and organized the design projects for Avon magazines and the TodoPago brand, establishing clear deadlines and objectives.• Coordinated with other departments, such as marketing, editorial, and production, to ensure alignment of designs with commercial and editorial objectives.• Participated in the creation of design concepts for Avon magazines in the Chilean market and the TodoPago brand, ensuring they reflected the brand identity and company values.• Reviewed and approved the designs created by the team, ensuring they met quality standards and brand guidelines.• Provided guidance and support to the design team, identifying opportunities for professional development and providing training when necessary.• Tracked the performance of the design team, providing regular feedback and evaluating the achievement of established objectives.• Identified opportunities to improve processes and efficiency within the design team, promoting innovation and creativity in projects. Show less • Thoroughly reviewed Avon's catalog design, including its structure, content, and visual presentation.• Identified areas for improvement in terms of usability, clarity, and visual coherence.• Studied current trends in graphic design and product presentation in the beauty and fashion industry.• Analyzed competitors' catalogs to identify successful practices and differentiation opportunities.• Clarified catalog restyling objectives: enhance user experience, spotlight popular products and promotions, and fortify Avon's brand identity.• Identified and understood the catalog's target audience, including their needs, preferences, and purchasing behaviors.• Generated multiple design concepts and proposals that addressed the established objectives and aligned with Avon's brand identity.• Created sketches and mockups to visualize and evaluate different design approaches.• Chose colors, typefaces, images, and other visual elements that reinforced Avon's brand identity and conveyed the desired message.• Incorporated high-quality product photographs to highlight their features and benefits.• Designed an intuitive navigation structure that facilitated catalog browsing and navigation.• Created clear and visually appealing sections to highlight popular products, new collections, and special promotions.• I adjusted the catalog design for an optimal experience across different devices, ensuring scalability and proper display on various screens and orientations.• Planned and managed workload to meet delivery deadlines, coordinating multiple projects simultaneously.• Maintained an organized workflow using project management tools to ensure efficiency and effective collaboration.• Finalized and enhanced the brand's style guide to encompass all the new components introduced in the updated catalog.• Maintained constant communication with the client, both at San Fernando facilities and remotely, to periodically review the progress and evolution of proposals. Show less

  • Design Coordinator

    Apr 2020 - Apr 2021

  • Editorial Designer

    Sept 2019 - Apr 2020
• 

  Possible

  Apr 2021 - Sept 2021

  Graphic Designer

  • Conducted research on events and their target audiences in the German and Argentinean markets to understand their needs and preferences.• Organized content in a logical and coherent manner, ensuring optimal understanding and navigation on websites and applications for users.• Used design techniques such as size, color, and typography to highlight the most important information and guide users through the interface.• Created low-fidelity prototypes to explore different design approaches and gather feedback, making necessary adjustments before advancing to high-fidelity design.• Used Adobe XD, Sketch, and Figma to create high-fidelity prototypes that represented the final look and functionality of the interfaces.• Incorporated interactive elements such as buttons, drop-down menus, and animated transitions to enhance the user experience and validate design concepts.• Performed user testing with high-fidelity prototypes to identify and adjust navigation or usability issues.• Ensured designs were adaptable to desktop computers, tablets, and phones.• Met deadlines established for the delivery of designs, coordinating efficiently with other team members.• Created graphics, illustrations, and other engaging visual elements for social media posts.• Designed content including infographics, motivational quotes, product announcements, and special promotions.• Used animations and GIF graphics to create dynamic and engaging content.• Optimized content design for various social media platforms such as Instagram, Facebook, and LinkedIn, adapting formats and resolutions according to the specifications of each platform.• Created Stories, Reels, and feed publications specifically designed to maximize engagement and visibility. Show less

• 

  Wunderman Thompson

  Sept 2021 - Oct 2023

  Sr. Graphic Designer

  • Segmented the target public into different groups according to their characteristics, needs, and Procter & Gamble's portfolio.• Studied the guidelines and brand manuals for each product.• Checked parameters to ensure that the designs complied with the guidelines for color, typography, logos, and voice tones.• Created initial sketches and proposals that reflected the values and personality of each brand.• Conducted brainstorming sessions and developed creative ideas and innovative solutions.• Checked each piece of content with a rigorous review and approval process prior to publication.• Protected consistency across all platforms and consumer touchpoints.• Used and developed easy-to-understand icons and graphics to eliminate language barriers.• Confirmed that product information was clear and easily readable in any European language.• Highlighted key product benefits and any essential information prominently in the designs developed.• Integrated relevant design elements into each brand campaign to maintain the freshness and appeal of the content.• Verified new concepts and approaches through A/B testing and other evaluation methods.• Modified and developed packaging for various brands in the Procter & Gamble portfolio.• Developed and conceptualized Power and Secondary Images & Rich Content, with requirements supplied from Amazon's platform for the various brands and different markets.• Created stories that resonated emotionally with the audience, highlighting the benefits and values of the products.• Used illustrations, photographs, and videos to make the narratives more impactful and memorable.• Organized content in a way that guided the viewer through a coherent narrative experience. Show less

• 

  VML

  Oct 2023 - May 2024

  Art Director

  • Conducted market research and analyzed data to understand the interests, behaviors, and needs of the target audience.• Studied competitors' mailing campaigns to identify trends and opportunities for differentiation.• Organized brainstorming sessions to generate creative ideas.• Utilized ideation techniques such as mind mapping and design thinking methods.• Ensured designs met the various formats and sizes required by each social network.• Created initial drafts for visual concepts and key messages.• Sketched different approaches and themes for digital and print campaigns.• Conducted A/B testing to determine the most effective versions.• Checked responsive designs and optimized them for different devices.• Sketched different approaches, themes, and prepared final files for print totems.• Created attractive and functional designs for stickers, considering their use and application.• Developed visually appealing and easy-to-read designs for Boarding Pass.• Designed and prepared final files for high-resolution printing of magazine ads.• Created campaigns for malls that integrated with the location and captured visitors' attention.• Developed attractive and clear flyer designs, using appropriate typography and graphics for the brand.• Designed digital banners in various sizes and formats to ensure proper display across devices and platforms.• Created impactful designs with high legibility from a distance for buses and billboards. Show less

• 

  Grüns

  Sept 2024 - now

  Sr. Graphic Designer