Rohit Asthana

Rohit Asthana

Assistant Manager - Key Accounts

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location of Rohit AsthanaDelhi, India

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  • Timeline

  • About me

    International Business | Export | Sales & Marketing

  • Education

    • DigiGrad

      2021 - 2021
      Digital Marketing Master Programme Digital Marketing
    • WTI-CWS Joint Academy on International Trade Law and Policy

      2014 - 2014
      Summer Course (May - June) WTO Law

      • In-depth study of various aspects of WTO Law spread over 4 weeks• Faculty from World Trade Institute, Bern, Switzerland and Centre for WTO Studies, IIFT, Ministry of Commerce.

    • Indian Society of International Law

      2013 - 2014
      Post Graduate Diploma International Trade and Business Law Gold Medallist

      Activities and Societies: Participated 4th Biennial Conference in International Law The course is designed to provide an insight into the present legal framework governing international trade transaction. Major topics that were covered are:1. Private Law of International Trade2. Public Law of International Trade (WTO Law)3. Settlement of Disputes in International Trade4. International Economic Institutions

    • Siva Sivani Institute of Management

      2009 - 2011
      PGDM Major - Marketing, Minor - Finance 7.74 CGPA

      Activities and Societies: Opening speech at Annual Fest - Samanvay Member of Marketing Team in Samanvay Member of organising team for Fashion Show in Samanvay Member of Fund Raiser Team for Management Fest 2 years full-time Business Management Degree

    • ASN Sr. Sec. School

      2001 - 2003
      SSE Physics, Chemistry, Maths with Economics
    • Somerville School, NOIDA

      1989 - 2001
    • INDIAN INSTITUTE OF PACKAGING - IIP

      2019 - 2019
      Certificate Packaging Science

      Completed a 3 months intensive training course from IIP Delhi. The course provides information on various materials, processes, governing laws and regulations involved in packaging of products.It aims to equip packaging professionals on various elements of packaging cycle right from design conception to manufacturing for the relevant industry / business.

    • Indian Institute of Foreign Trade

      2013 - 2014
      Certificate Course Export Management Gold Medallist

      Activities and Societies: Student Coordinator of my batch CPEM (Nov 2013 - Feb14) • The course gave an overall perspective on the international business environment and economic relations• Helped develop systematic knowledge in modern techniques of export marketing and trade operations• Developed analytical skills for identifying export opportunities and undertaking export marketing in countries offering export potential for Indian products• Enhanced the managerial competence and operational efficiency in the field of international marketing

    • Delhi University

      -
      Bachelor of Arts (B.A.) Economics

      Activities and Societies: Debates and Advertising Competition

  • Experience

    • World Phone India Private Limited

      Feb 2011 - Jul 2012
      Assistant Manager - Key Accounts

      • Responsible for generating alternate revenue platforms for our services• Successfully launched two e-Commerce Portals• Developed delivery channels including collaborative ventures with companies to provide our services• Worked with multiple teams to increase brand awareness through ATL and BTL promotions• Tracked and reported the success of optimization initiatives and competitive analysis • Analyzed and maintained SEO for all websites, including: content targeting, keyword research, etc• Worked closely with internal teams including: creative/content, and web development to align all efforts• Coordinated all efforts with external vendor(s)• Measured, analysed and reported all promotions done on web, through SMS, through Print Media, and on Television• Promoted portals/brand through Television, Print & outdoor events• Maintained a rolling 1-week marketing calendar for all marketing-led plans including its execution through agency management and coordination to develop communication in terms of advertisements and promotions Show less

    • DSR International

      Jul 2012 - May 2015
      Assistant Manager - Exports

      • Managing export sales, marketing and distribution in African and Asian countries• Creating distribution channels for three wheeler spares in international markets• Researching on new products for both domestic and international markets• Managing domestic sales and marketing for two wheeler and three wheeler spares• Scrutinizing B2B online portals for lead generation and promotion for business development• Developing and managing company website, content updation and promotion for brand presence • Advising about new products for export markets and for global sourcing for domestic market• Researching on new markets for various products in different industries• Ability to unveil insights from trade research data from Trade Map, WITS and others• Coordinating with the documentation team and freight forwarders on rates• Managing both LCL and FCL shipments stuffing, clearing and forwarding for export and import• Analysing International trade laws and obligations for new products• Following up with bank regarding the BRC (Bank Realization Certificate), inward remittances Show less

    • Qutone Ceramic Pvt Ltd

      May 2015 - Nov 2015
      Assistant Marketing Manager - Exports

      • Managing export sales and marketing for Tiles in African and South East Asian countries• Increasing Sales from existing clients in Africa, East Asia and Asia• Business development in Africa and East Asia• Relationship building with existing and new clients• Coordinating with Production team for timely dispatch of consignment• Creating lead generation strategies for Africa, East Asia and Asia• Developing B2B Strategies for inbound lead generation • Advising on Keywords for website traffic for SEO, SMO and Google PPC• Managing Google PPC campaigns for my regions• Brand promotion through International exhibitions for tiles Show less

    • Holostik

      Dec 2015 - Nov 2017
      Asst. Manager - International Business

      • Providing strategic inputs and executing sales plan for managing and enhancing business in Indian Subcontinent, South East Asian Region and Oceanic Region • Establishing new business opportunities while growing existing opportunities by visiting customers overseas • Lead generation through B2B portals and exhibitions – All in Print, Drupa, etc.• Ensuring smooth and timely delivery of export samples and orders• Monitoring freight rates and lead times for dispatches • Ensuring timely collection and submission of documents, payments and taxes support documents related with bank, custom and concerned departments • Conduct market research and gather market intelligence to Identify and help to develop new product/solution as per market demand and competition. Show less

    • RRC Printing Solutions Inc.

      Apr 2018 - Apr 2019
      Business Consultant

      Sales & Marketing • Market research, identifying potential customers and conducting marketing and sales activities for security printing products within Philippines • Budgeting, monitoring & guiding all sales initiative for private and govt organizations • Conducting technical and financial feasibility of potential projects for various govt. departments • Preparing proposals for prospects and clients on all products as requiredPurchase • Evaluating proposals, drafting and negotiating with international vendors • Partner with reliable vendors and suppliers, determine quantity and timing of deliveries • Development of customized sampling requirements from international vendors for clients • Develop and execute purchasing strategies basis demand forecast Show less

    • Paramount Surgimed Ltd

      Aug 2022 - Feb 2023
      Export Sales Manager

      • Studying the market in the targeted countries• Identifying new markets for exports and developing new business accounts• Planning a sales campaign suited to that country and current consumer trends• Planning and reviewing budgets for product ranges• Meeting with clients here or overseas• Negotiating the sale terms and meeting sales targets• Organizing licenses and other legal requirements for certain products, such as pharmaceuticals• Managing administration, such as orders, sales contracts and export documents• Troubleshooting to sort out any problems with the exports Show less

    • Holostik

      Feb 2023 - now
      International Sales Manager

      • Examine market dynamics and do market research to find export potential.• Make strategic judgments by researching rivals, market trends, and customer preferences.• Create and carry out sales strategies, meet targets.• Establish and maintain connections with partners, distributors, and customers.• Use creative sales techniques to get a competitive advantage.• Clearly convey to foreign customers the importance of the uniqueness of the product.• To increase brand awareness, represent the company at international trade exhibitions.• Work together to ensure smooth product delivery through logistics and operations team.• Effectively negotiate and handle foreign orders while satisfying client demands.• Ensure compliance, prepare, check, and monitor export documentation.• Offer first-rate customer support by quickly responding to queries and requirements. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Rohit Asthana
      Gold Medallist Indian Society of International Law Sep 2014
    • Awarded to Rohit Asthana
      Gold Medallist Indian Institute of Foreign Trade Jul 2014