Magda Zygouri

Experience

• 

  Green Promotions & Sales

  Jan 2018 - Feb 2020

  Sales Promoter
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  Mondelēz International

  Nov 2021 - Feb 2022

  Marketing Intern

  Brands: Halls, Trident, Dentyne (Gum & Candy Category)Key Roles:• Support of marketing team at day-to-day tasks• Participation in creation of HALLS travel activation hallsmiaanasa.gr (digital materials, website, internal launch presentation)• Participation in new product’s launch: Dentyne Charcoal • Briefing agency in order to optimize social media presence of all Gum & Candy brands • Monitoring of competitor’s portfolio & pricing • Internal presentations & reports preparation• Collaboration with internal & extrenal stakeholders• Optimization of e-commerce pack shots Show less

• 

  NO THINKIN

  Mar 2022 - Feb 2023

  Marketing & Social Media Manager

  Brands: No Thinkin (Clothing) & Tanpire (Cosmetics)• Community management• Calendar planning & Copywriting• PR / Influencers management (locating, briefing, monitoring, editing & approval of influencer’s content) • Coordination of promotional activities & events, by working closely with external/internal partners• Creation of daily digital graphic design materials (social media content, website banners) • Development, upload, monitoring & update of product content on e-commerce website • Design of newsletter campaigns end-to-end, using MailChimp• Development & SEO optimisation for the company’s blog content Show less

• 

  Pax Hospitality

  Feb 2023 - now

  Brands: Pax Burgers, Jailbirds, Napolitivo, Alan’s Cocktails• Create, maintain & reinforce brand guidelines to ensure consistency across all marketing channels (digital, print, in-store)• Budgeting• Track & analyse KPIs for brand growth (sales, brand awareness, customer engagement) using data to inform future strategies • Communication with Partners & Suppliers (sponsorships, synergies, marketing initiatives)• Content Creation & Visual Content Supervision, collaborating with creative teams (photographers, videographers, graphic designers)• PR Relations & communication with Media (Digital & Traditional) & influencers• Event Planning (PR & Consumer events) • Work closely with operations to ensure the brands deliver a high-quality customer experience • Conduct market research & competitor analysis to identify opportunities & challenges • Identify new trends & growth opportunities, including new product lines or market segments Show less • Manage a diverse portfolio of concepts across all social media platforms• Identify trends & insights and creation of relevant content for each platform • Create digital graphic design materials for organic & commercial use• Content creation for Tik Tok by constantly following social media trends • Copyrighting & Community management• Accountable for achievement of KPIs & deadlines• Collaborate with internal teams to evaluate, test & refine the end-to-end multi-channel customer experience• Collaborate & coordinate external teams (such as photographers) to manage all content required• Monitor the competition’s online activities• Track web & social media analytics to ascertain content engagement levels Show less

  • Assistant Brand Manager

    Jan 2024 - now

  • Content & Social Media Manager

    Feb 2023 - Jan 2024