
Lauren Patel
Assistant Store Manager

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About me
Sales Leader and Trainer | HR Business Development | Learning and Development Junkie | Digital Marketing Specialist
Education

Lindenwood University
2009 - 2012Bachelor's Degree Musical Theatre 4.0 GPA
Experience

The Children's Place
Nov 2011 - Aug 2013Assistant Store Manager- Served as leading sales manager and support to the store manager- Managed company operational standards- Revived underperforming store sales- Drove business and ensured the integrity of the brand- Assessed key performance indicators to boost sales and ensure execution of brand standards- Hired, trained, and coached associates- Coordinated and executed new store opening

The Fragrance Outlet
Aug 2013 - Jun 2014Store Manager- Responsible for all aspects of day-to-day business- Exceeded sales plans and metrics- Ensured team success through personal sales expertise- Crafted a unique visual and marketing presentation- Continued team development through product, sales, and operational knowledge- Developed detailed strategies for improvement- Orchestrated staffing and launched market opening

Dillard's Inc.
Jun 2014 - Aug 2017Area Sales Manager- Lead teams of upwards of 30 employees to annual sales increases and market share growth- Collaborated with company executives and vendor partners to facilitate regional new hire and ongoing training courses- Recruited new associates and managers while developing existing team for improved performance and promotion

Vivial
Aug 2017 - Mar 2022- Develop beginning to end customized sales process and materials in preparation for company wide roll out - Create and execute advanced learning opportunities and soft skill development such as effective listening, time management and strong language - Provide 1:1 and group development for division teams and sales reps - Assess new hire performance trends to revise and develop additional curriculum and ongoing support - Developed 8-week prescriptive training courses for cold calling, sales process and digital product offerings to improve sales of under-performing reps- Revamped new hire sales training and created all company used training materials- Assisted in the transition from in-person sales/trainings to virtual settings - Worked with service department to increase upsells and retention - Created and facilitated numerous product launches and refreshers - Skillfully managed 120+ digital accounts with individual MRR of up to $12,000- Fostered genuine relationships with existing clients that led to numerous upsells and exceptional retention rates- Consistently lead team in measured KPIs and client relations- Took initiative to better connect sales and service channels through advanced product training - Worked directly with SMB's to create strategic digital marketing campaigns by understanding their needs and recommending effective programs- Retained traditional print advertisements while increasing and enhancing digital programs
Senior Sales Trainer
Feb 2021 - Mar 2022Sales and Service Trainer
Jun 2019 - Feb 2021Account Coordinator
Apr 2018 - Jun 2019Advertising Technology Consultant
Aug 2017 - Apr 2018

AAIM Employers’ Association
Mar 2022 - nowEngagement Manager
Licenses & Certifications
- View certificate

“Articulating Your Value” by Madecraft and Alessandra Wall
LinkedInJan 2022 
“Digital Body Language” by Erica Dhawan
LinkedInFeb 2022- View certificate

Aligning Sales and Marketing
LinkedInFeb 2022 
Components of Effective Learning
National Association of State Boards of AccountancyFeb 2022- View certificate

“Following Up after a Sales Meeting” by Steve Benson
LinkedInMar 2021 - View certificate

Effective Listening
National Association of State Boards of AccountancyJan 2022 - View certificate

"Managing Your Time” by Todd Dewett
LinkedInAug 2021 - View certificate

“Sales: Handling Objections” by Dean Karrel
LinkedInApr 2021 - View certificate

"Creating Your Sales Process" by Dean Karrel
LinkedInJul 2021
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