Danielle Hutchison

Experience

• 

  School of Media and Design

  May 2015 - May 2016

  Advertising Assistant

  • Designed and implemented a social media campaign for the Advertising and Marketing Communications program (utilizing Facebook, LinkedIn, and Instagram), intended as a model for all programs of the School of Media and Design• Created sales presentations, logo designs, company branding, and advertising for clients including the college, its affiliates, and private companies• Wrote and initiated a marketing plan for the Modern Audio Arts program• Represented Conestoga College at tours and events, while establishing good relations with Conestoga students, faculty, and business leaders/representatives in the city of Kitchener Show less

• 

  Conestoga Learning Commons

  Sept 2015 - Apr 2016

  Peer Tutor: Advertising and Marketing Communications

  • Selected as a leader to work with first-year students in order to convey course concepts, thought processes, and learning skills• Encouraged students to utilize the Peer Tutoring Program through promotional activities and social media interaction• Expanded student market to include concurrent tutoring for second-year students

• 

  Neighbourhood Pet Clinic

  Feb 2016 - now

  • Constantly identifies, audits, and implements concepts to support team culture, improve efficiency, and enhance the "neighbour" (client) experience in accordance with brand guidelines• Oversees all marketing efforts including but not limited to print, web, social media, out of home, direct mail, direct response, digital, and public relations• Writes compelling copy and uses Adobe design software to create custom graphics, branding, and marketing materials for the clinics• Analyzes the effectiveness of ongoing efforts and makes changes to the Integrated Marketing Communications plan as needed to meet marketing objectives• Assists with customer service and the brand's philanthropic efforts in the community Show less

  • Senior Communications Manager

    Jan 2022 - now

  • Marketing and Design Strategist

    Feb 2016 - Feb 2022