André Carlo

Experience

• 

  Burson-Marsteller

  Jun 2004 - Jul 2005

  Client Executive

  Served as account manager for several large clients at Burson-Marsteller public relations firm in San Juan. Participated and assisted in strategic planning and crisis management sessions, drafted and distributed press releases for new product launches, coordinated new product roll-outs for several clients including: Texaco, Wal-Mart, Citibank and GlaxoSmithKline, among others.

• 

  Westernbank

  Jan 2005 - Aug 2010

  Successfully facilitated the development and implementation of crucial projects for the Project Management Office, (PMO, focused on IT solutions for process optimization.Organized and managed the bank’s $14 million Capital Investment Budget for a period of three years. Successfully coordinated and supervised large-scale corporate sponsorships, including international sporting events such as the World’s Best 10K (project budget ranging from $350K to $1.2M for five consecutive years), international fishing and golf tournaments, and charitable events.Assisted the bank’s Servicing Department in OREO property inventory management by marketing and sales efforts. Developed close business relationships with Real Estate professionals and potential investors, resulting in numerous significant sales. Show less

  • Administration and Communications Project Manager

    Jan 2007 - Aug 2010

  • Executive Assistant: Office of the President

    Jan 2006 - Jan 2007

  • Communications Officer: Corporate Communications & Investor Relations

    Jan 2005 - Jan 2006
• 

  Banco Popular de Puerto Rico

  Jun 2010 - Jan 2016

  Echar Pa' Lante (EPL) is an action-oriented, collective impact initiative, focusing on developing the entrepreneurial sector in Puerto Rico and promoting Education through numerous efforts, mainly the EPL School Communities Program.]Directed the launch and expansion of the EPL School Communities Program in the Western Region of Puerto Rico. The project's main objectives are to significantly reduce dropout rates, improve academic performance and foster a new generation of entrepreneurs among Puerto Rico's youth.After a successful initial phase, the program scaled from 5 to 14 schools. Following a successful second year, the initiative scaled again to a total of 21 schools, covering the entire western region of the island, with presence in 18 cities. The program currently benefits over 7,000 students from 7th, 8th and 9th grade. Show less Marketing Strategy Officer for the Commercial Banking Division:Developed marketing plans and strategies based on business objectives for a period of two years.Successfully managed projects that grew the commercial deposit portfolio to $2.5 billion.Managed a $2.6 million advertising budget, assigned to the production of an integrated marketing brand campaign, as well as its supporting projects and operational initiatives.Produced an award-winning campaign aimed at small and medium-sized business owners and entrepreneurs, which helped change public perception and surpassed all business goals, resulting in $260 million in new money for commercial loans.Effectively supported special marketing efforts (including a new branding deployment) for the Corporate Banking Division.---------------------------------------------------------------------------Marketing Coordinator for the Virgin Islands Region:Developed marketing plans and strategies for two years, based on the main objective of increasing brand awareness and strengthening the company’s position as a market leader in the region.Successfully produced and launched the first brand campaign in the region’s 30-year history, thus increasing brand awareness in a competitive business environment. Successfully produced an advertising campaign for promoting special deposit accounts, growing the deposits portfolio by 34% vs. the previous year. Coordinated numerous community focused events, including Financial Education and Loss Mitigation seminars in the U.S. and British Virgin Islands, as well as an international culinary event, the Ultimate Flavors of the Islands. Planning and execution of expansion plan in the Caribbean Region. Show less

  • Project Manager, Echar Pa' Lante Collective Impact Initiative

    Sept 2012 - Jan 2016

  • Marketing Strategy Officer

    Jun 2010 - Sept 2012
• 

  Vuelo6

  Jan 2016 - Mar 2021

  Accounts Director & Lead Strategist

  Vuelo6 is a performance marketing agency and consulting firm.We’re obsessed with quality. We employ a ridiculous amount of attention to detail and take ownership of our mistakes. We share our accomplishments and success. We value honesty and transparency. We focus on delivering results to our customers. By providing value to them, they grow and we grow.We build partnerships. We share key information with our customers and employees to build relationships based on trust. We follow a “no politics” approach.We have fun. Always. We strive for long-term relationships that help us and our clients grow. We base these partnerships on truth, respect, open communication and shared purpose.We believe in the power of laughter and joy.We love what we do, and we are passionate about making others happy.We kick ass. Superman has nothing on us. Speed is a competitive advantage, so we take advantage of it. We get shit done! Show less

• 

  Gravital

  Mar 2021 - now

  Partner / Director of Strategy and Customer Success

  Gravital is a performance-driven digital marketing agency and consulting firm specializing in growth strategies, marketing solutions, measurable results and automation technologies.GROWTH STRATEGYYou know where you want to go, but you don't know how to get there. Our strategies serve as navigation tools to take your business beyond the horizon. Let us be your guide!DIGITAL MARKETINGOur 360-degree approach to digital marketing leads and follows prospects throughout the buyer's journey- from discovery to purchase. The customer is at the core of every effort.SALES ENABLEMENTTo turn lead generation into revenue, marketing and sales must work towards the same goals. We audit your sales processes, map key data and provide content and tools your team needs to close more sales. Show less