Josephine Aiteobhor

Experience

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  Legacy Media, Lagos

  Apr 2017 - Sept 2018

  Digital Media Manager

  Worked with a team of Content Creators, Writers, Editors, and Marketers to create stories and content for Digital, TV, Radio and digital ads. Managed companies' engagements with target audiences on social media platforms, to establish customer trust, retain users and generate leads. Ran ad campaigns while managing companies' social media accounts on Instagram, Facebook, Youtube and website to drive engagement and growth.

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  Wellness & Emotional Support (WES) for Youth Online

  Sept 2019 - Jan 2020

  Digital Marketing Specialist (Google Ad Grant Competition)

  Built, Managed and optimized search engine marketing (SEM) and achieved a campaign goal of 57 new sign-ups in 21 days. This result is an all-time highest the organization has seen.Wrote ad copies, built reports, and provided clients with strategic adviceWrote and edited marketing Ad copies, using keywords associated with the company and its audienceBudgeted, planned, and allocated resources for a campaign.

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  Maid Patrol, Toronto

  Nov 2019 - now

  Marketing Manager

  Creating PPC Ads to increase service bookings.Analyzing and optimizing ad campaigns campaign to enhance performance and reach campaign goalsProofreading every ad copy to ensure it is free from grammatical errors and meets the requirements of Google Ads.

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  Adamas International

  Jan 2020 - May 2021

  Digital Marketing Manager

  Developing persuasive digital marketing Ads copy and display Ads ( Google Ads, Instagram & Facebook)Content writing and SEO for eCommerce website improving site visit and SEO rankingCreating social media content calendar and post schedule to reflect brans vision, products and values PR personal liaising between brand and influencers Organizing and promoting marketing campaigns to attract high net-worth clients Drafting email newsletter marketing to gain more revenue and sustain a relationship with clientsPhotography and videography for products adding for proper representationOptimizing ad campaigns across all platforms for better ads performance Show less

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  KEEN

  Jun 2021 - Jun 2023

  Digital Acquisition Specialist

  I worked as a digital Marketing Manager in KEEN Footwear. The campaigns, events and marketing materials that my team and I created generated over 250% growth in revenue. I excel in helping the business to attract new leads and returning customers by creating comprehensive and compelling digital marketing strategies.Some of my tasks included:- Creating and managing digital marketing product launch for the company’s new line of products with success in sell-through rates - Budgeting and managing marketing spend across all digital marketing campaigns - Analysing marketing campaigns and optimising strategies to ensure maximum results - Designing and implementing yearly, monthly and weekly marketing strategies with monthly/weekly analytic reporting - Creating and designing marketing content as video, graphic design, and email using Emarsys, and Photoshop- Developing digital marketing strategies across social media platforms, Google display, and search engine, email and youtube, increasing revenue over by 250% YoY. - Introduced remarking and retargeting strategy to the team and increased web revenue and traffic with Facebook ads - Functioning as the SEO lead for Canada branch ensuring webpages are constantly updated with content marketing, proper back links and keywords, html and 404 redirects. Show less

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  Conoria

  Aug 2023 - now

  Digital Marketing Coordinator