Christopher Yap

Experience

• 

  Penhaligon's

  Oct 2016 - Feb 2017

  Fragrance Consultant

  Promoting different varieties of fragrances to customers. Assist in-store operations. Virtual merchandise.

• 

  Planet Telecoms

  Jul 2018 - Apr 2019

  Product Specialist

  Promoting different range of huawei products to customers. Engaging customers with variety of features that the product provides and handle queries.

• 

  Mindshare

  Jul 2019 - Aug 2021

  -Delivering weekly budget & KPI reports across 10+ APAC markets to Dyson clients.-Providing insights on campaign performance learnings and quarterly business review.-Support the global roll-out of planning tools & ways of working to APAC Hub-Brainstorm Strategic Campaign planning and executions in all rounding channels (programmatic, social and search) operations.-Manage and execute all programmatic campaigns for HKTW and SEA client team in order to meet and fulfill their objective and KPI.-Campaign optimization and analyzing campaign results to identify trends and insights, and to provide recommendations to ensure we meet/exceed client's expectation-Regular WIP to review with client team on campaign performance and discussion on any campaign requirements/changes such as new strategies, targeting, ad trafficking and etc.-Understanding of Programmatic buying, PMP/PG deals, Ad exchanges, 1st/3rd party audiences, Brand Safety measurement-Forecasting required budget on headroom to further drive performance.Key markets: SEA, HKTW, ANZ, MEAData analysis & reporting: Google Analytics, Google Data Studio, PowerbiDSP: DV360, Google ads, Facebook managerAd-trafficking: DCM Show less

  • Data consulting and solution executive

    Oct 2019 - Aug 2021

  • Finance Executive and commercial

    Jul 2019 - Sept 2019
• 

  GroupM

  Aug 2021 - Oct 2022

  •Outline, develop and implement SEM strategies accordingly to clients’ marketing objectives and business goals.• Lead a team of internal and offshore executives to support on campaign operations, analytics, and invoicing processes.• Lead weekly WIP calls with internal and external stakeholders on SEM performance.• Formulating a clear ROI-driven plan for performance campaigns by precise planning and forecasting • Liaised closely with Agency to manage expectations of key client’s portfolio such as Dell and Harley Davidson regional, Inchcape Group and Courts. • Manage execution and optimize high-volume biddable performance campaigns like Search, YouTube and Display to achieve and exceed agreed KPIs of Performance efficiently.• Provided timely reporting with clear analysis, actionable insights and recommended next steps for implementation.

  • Associate Manager, Performance

    Apr 2022 - Oct 2022

  • Senior Executive, Performance

    Aug 2021 - Apr 2022
• 

  TikTok

  Oct 2022 - now

  Key Account Client Solution Manager, Regional E-commerce

  • Collaborated with sales teams to identify new business opportunities, fostering strong client partnerships.• Developed detailed A/B campaign test plans outlining hypothesis, framework & goals.• Conducted a market analysis that identified key trends and implementing tailored Go-To-Marketing solutions for client.• Established strong client relationships through consistent communication and proactive problem-solving efforts.