Kevin Sammy

Experience

• 

  S.M. Jaleel & Company Limited

  Jun 2010 - May 2012

  Industrial Engineer
• 

  SCL (Trinidad) Limited

  May 2012 - Jul 2013

  Production Manager

  •Advised daily manufacturing operations across three production lines, consisting of two quality assurance technicians, 15 production operation lines, and four warehouse attendants.•Retained high performance productivity standards and production levels within high volume manufacturing, covering engineering, construction, industrial and janitorial products to capture average OEE of <83% monthly.•Supervised raw material inventory to guarantee 100% availability for all manufacturing lines. Show less

• 

  Shell

  Aug 2013 - May 2016

  Supply Planner

  •Evaluated key metrics on lead time variability, demand plan, and on site capacity to sustain sufficient stock levels of imported finished goods and raw materials to meet fluctuating demands. •Headed professional cross functional teams involving supply planning, distribution, and customer service to offer swift and precise inventory info and shortage updates.•Charged with $5M USD finished goods and raw material inventory, and secured 98% OITF delivery of all incoming and outgoing shipments.•Reduced demurrage costs in two years, enhanced order schedules with suppliers, conducted capacity optimization projects and overhauled inbound logistics. Show less

• 

  BAT

  Jul 2016 - now

  •Devise and coordinate execution of innovative marketing strategies for BAT Mexico’s combustible FMCG range to achieve yearly volume targets; manage deployment of multichannel promotions, incentives, brand campaigns and product launches on a national level.•Designate and maintain marketing budget to formulate and launch omni-channel marketing campaigns backed by consumer insights discovered from comprehensive design research.•Arrange new product development and execute with cross-functional teams of engineers, operations, sales, and creative teams •Lead the development of visual messages from conceptualization to finalization of marketing and business development collaterals such as pitch decks, publications, research reports, through-the-line digital assets, merchandise, and events. Show less •Organized, conducted, and integrated 100+ qualitative and quantitative market research studies to identify market conditions, customer behavior, industry trends, and competition throughout Mexico, Colombia, Central America, and The Caribbean.•Crafted market specific research methodologies in coordination with research agencies to understand industry specific KPIs, to leverage opportunities and build consumer solutions.•Produced crucial insights for migration of 12+ brand families to boost global drive brand portfolio, establishing clear path for consumer navigation throughout portfolio. Show less •Generated consumer and trade insights for Trinidad and Tobago, performing ad-hoc studies and outlining methodologies; introduced nationwide system of digital surveys platforms with trade executives for collection of customer and consumer data during day to day marketing activities.•Orchestrated micro and macro level planning process, forecasting backed by data analysis, and guaranteed execution of short- and long-term volume objectives attaining >90% forecasting accuracy target. •Provided analytical consultancy to distributors for micro level volume planning, recommended best practice, and improvement to process and targeting; worked closely with clients to provide accurate and easy to digest analysis.•Analyzed sales and shipment data sets and made observations and recommendations for change/improvement. Show less •Achieved value targets and volume objectives, utilizing trade loyalty programs, efficient account management, and crucial tactical activities. •Pioneered Trade Engagement and Education, Target Negotiation and Management, Customer Relationship Management, TM&D fundamentals, and Shopper Marketing in partnership with Sales and Distributor Teams.•Completed extensive brand analysis and periodical business reviews with trade partners to improve brand equity and performance.•Attained +10% volume growth in Tier 1 Sales region, supervising 250 trade accounts.•Established, developed, and maintained business relationship with existing and prospective customer in the assigned territory. Show less

  • Distribution Development Manager

    Oct 2024 - now

  • Brand Activation Manager

    Dec 2022 - Oct 2024

  • Area Brand Executive: Mexico

    Jan 2022 - Dec 2022

  • Area Research & Insights Executive

    Jun 2019 - Jan 2022

  • Planning and Insights Analyst

    Jan 2018 - Jun 2019

  • Trade Marketing Executive

    Jul 2016 - Dec 2017