Ana Doutel

Experience

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  Fnac

  Oct 2009 - Jun 2012

  Sales Department Publishing Products

  Collaborate with the Head of the Publishing Products Department to develop strategies for increasing sales volume and maximizing profit; collaborate with the Communications Department team in creating advertising content for the store.

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  Picar Lda

  Jan 2012 - Jan 2012

  Web Content Creator

  Creating and executing content on Picar's social networks, analyzing content and making creative suggestions for the rebranding of the company's website.

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  H&M

  Jul 2013 - Jan 2016

  Sales Advisor; Area Conscious Ambassador, Communications Ambassador

  Implementation of the brand's commercial and merchandising strategies; coordination of the Conscious project - execution and management of proposals and targets defined within the scope of the company's environmental, social and economic sustainability; management of the store's internal communication.

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  Ambitious Shoes

  Nov 2015 - Dec 2016

  Marketing and Communcations Manager

  Development of creative solutions with a view to positioning the brand in national and international markets; coordination of offline and online communication strategies.

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  Materia

  Apr 2017 - Jun 2021

  Copywriter | Digital Content Publisher | Digital Marketer

  Main responsibilities: - Planning and implementing digital marketing and communication strategies;- Creating and planning content for social networks in coordination with the social media manager;- Ensuring content management for different communication channels (website, social networks, newsletters, landing pages, social media)- Community Manager: Moderating comments; Managing and responding to private messages- Strategic coordination, ideas and campaigns with the creative team, brand managers, production and external media teams, TV, Radio and Digital production.Some of the clients I've worked with:- INL - International Iberian Nanotechnology Laboratory - Simoldes Group- WTEX - Textile Solutions- ERT Têxtil Portugal- Vitória Sport Clube (Sports)- Parcifarma (Health)- My Cute Pooch (Fashion Accessories)- Pikitri Shoes Show less

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  A&R Pontes

  Jul 2021 - Aug 2022

  Marketing Communications Manager

  Main responsibilities:- Defining, managing and developing the Group's Marketing/Communication strategy at international level;- Development and management of online and offline content;- Identity and positioning of the group's brands (Campobello and Cruz de Pedra);- Capturing leads (stakeholders) in collaboration with the sales team;- Identifying areas for growth supported by the development of action plans.- Managing external partners (communication agencies, media, brand activation and production) Show less

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  Dhika Sportswear

  Sept 2022 - Jul 2024

  Digital Content Planner | Community Manager | Website & SEO Management | E-Commerce

  Main responsibilities: - Developing and implementing a global marketing strategy in line with the brand's identity, vision and objectives;- Managing and planning social media content;- Production of content and graphic design for social networks;- E-commerce management;- SEO optimization;- Management of external teams in line with the marketing strategy- Community Management: Moderating comments; Managing and responding to private messages

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  Dotmoovs

  Jul 2024 - Nov 2024

  Brand Communications Manager

  Main responsibilities: - Act as the central marketing point of contact, both internally and externally, for collaboration, augmentation and execution of multi-product and multi-channel campaigns.- Collaborating with the marketing team to create campaigns, based on customer segmentation in the Dotmoovs product ecosystem, to achieve the objectives of expanding the business portfolio. - Work cross-functionally with growth, content and analytics partners to test, optimize and analyze future marketing campaigns.- Coordinating and training the communications and marketing team, ensuring efficient project execution;- Managing and planning social media content.- Collaborate with the financial management team to monitor the budget for marketing and communication activities, ensuring the best cost-benefit ratio. Show less