Berke Özder

Experience

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  Yıldız Holding

  Jan 2017 - Jan 2018

  Internship Trainee

  •Assisted in the development and execution of marketing campaigns, contributing to brand awareness and market growth.•Conducted market research and analysis to support strategic decision-making.•Supported the product development team in launching new products, ensuring alignment with brand objectives.•Collaborated with cross-functional teams to manage marketing activities and promotional events.•Gained hands-on experience in various aspects of brand management, including advertising, public relations, and consumer insights. Show less

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  Yıldız Holding

  Sept 2019 - Jul 2023

  International Marketing Specialist

  • Built brand portfolio strategies and executed marketing plans to capture market opportunities.• Conducted market analysis and competitive research, translating insights into actionable marketing strategies.• Managed the product lifecycle from strategic planning to tactical activities, ensuring alignment with brand strategies.• Monitored and analyzed marketing investments, providing recommendations based on performance and market trends.• Coordinated with sales, trade marketing teams, and third-party agencies to achieve commercial excellence. Show less

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  Peyman

  Jul 2023 - now

  Brand Manager

  • Developed and implemented comprehensive brand strategies to enhance brand positioning and market penetration.•Led the launch of new products, resulting in increased market share and revenue growth.•Conducted extensive market research and analysis to identify consumer trends and insights, shaping strategic marketing decisions.•Managed qualitative and quantitative market research projects, including surveys, focus groups, and competitive analysis.•Coordinated with cross-functional teams, including R&D, sales, and supply chain, to ensure alignment and successful execution of brand initiatives.•Managed relationships with third-party agencies (ATL, BTL, PR, Creative, Event) to develop and execute marketing campaigns, ensuring brand consistency and message alignment.•Monitored and analyzed brand performance metrics, providing regular reports and actionable insights to senior management.•Awarded "The One Award" for the most reputable nut brand of the year and "Marketing Türkiye" for the most innovative snack of the year.•Organized and executed promotional events and activations to boost brand visibility and consumer engagement.•Developed and managed the marketing budget, optimizing spend to maximize ROI. Show less