Reema Vasudevan

Experience

• 

  Concord Ventures Group

  Dec 2009 - Jul 2015

  UK : Topshop, ASOS, Miss Selfridge, River Island, Newlook, Jane Norman, White Stuff.FRANCE : Promod, Camaieu, Stella Forest, Okaidi, Kaporal, J.Riu, Gemo.GERMANY : Orsay, POLAND : LPP Group, UAE: Landmark Group, GREECE : Raxevesky.Led a team of 4 designers and product developers across offices in 4 countries.

  • Design Head (Womenswear & Menswear)

    Aug 2012 - Jul 2015

  • Design Head (Womenswear)

    Feb 2012 - Feb 2013

  • Sr. Designer

    Dec 2009 - Jan 2012
• 

  Arvind Fashions Limited

  Sept 2015 - Dec 2016

  Design Head (Womenswear)

  Business vision, brand proposition and launch of an edgy online clothing brand for its Casual, City and Limited Edition ranges.Responsible for contributing to the design strategy by identifying and targeting key potential areas of growth within the market, whilst monitoring emerging trends and delivering newness and innovation in brand building.

• 

  Concord Ventures Group

  Jan 2017 - Jan 2018

  Design Director - Global Offices
• 

  AJIO.com

  Jan 2018 - Jun 2021

  Assistant General Manager - Design Head ( Fast Fashion )

  Brand Building | Apparel Design | Range Planning | Store Front Experience Led AJIO Fast fashion from apparel design , production approvals to store front experience .Conceptualised and spearheaded the visual identity , branding & packaging , apparel design , store front experience of AJIO’s first own brand OUTRYT .

• 

  Myntra

  Jun 2021 - now

  Responsible for- Elevating Myntra's fashion propositions - GenZ store - FWD (StyleCast) ,Fashion Content, New Season Campaigns through aspirational creatives and trend led curations and discovery.- Defining premium store front design experiences - Home Page premium and premium ++ , Customer Loyalty Programs, IPs' (Myntra Global, Rising Stars, Runway Icons) and Theme Stores.- Creating aspirational storytelling for all premium and fashion campaigns through aspirational yet relatable campaign shoots .- Curation and trend discovery for categories across platform - Fashion , Beauty, Home , Footwear , Value and other emerging categories - Close collaboration on tech solves wrt trend identification , mapping and discovery on platform, AI stylist etc - Leading a team of 22 designers and trend curators Show less - Led a team of 17 for the creative direction for StyleCast | Fashion Content | Activations | Acquisitions | Events | Insider | External Communications including Perf n Rnf, Mobile notifs.- Spearheaded the creative identity of StyleCast (Fwd) to what it is today by closely collaborating with store, category, curation teams & art directors with clear brand guidelines. Post re-activation, StyleCast has led to a remarkable growth in the charter from CY21 to CY23.- Elevated Myntra's New Season Campaigns and other fashion experiences several notches higher through aspirational and intuitive visual storytelling. - Re-imagining sales including HRD's, homepage experiences etc with a modern, minimal take on design Show less

  • Associate Director - Fashion & Premium Creative Experiences | Curation & Trend Discovery

    May 2023 - now

  • Deputy Director - Creative Direction

    Jun 2021 - Apr 2023