Shannon Boyce

Experience

• 

  The Generalist PR

  Dec 2016 - Feb 2017

  Product Promotion

  • Demonstrated and sold samples of clients’ products at events and in supermarkets• Took photos and created goodie bags for the Instax Fuji Film 5th birthday party• Promoted Instax Fuji Film and photographed people with the Polaroid cameras at the Auckland Christmas in the park event

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  Mello Merino

  Jan 2017 - May 2017

  Marketing Intern

  • Assisted with start-up childrens merino fashion brand• Developed marketing plan for New Zealand & European market• Assisted with clothing sampling, design, brand & logo creation• Helped managed photoshoot and lookbook creation

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  Inspire Flower + Garden

  Oct 2017 - May 2019

  Social Media Coordinator

  • Created an social media presence from scratch - 400+ followers in 6 months• Photography and online content creation• Ad budgeting - Facebook & Instagram• Successful event campaigns - reached 1,700+ people in Hamilton• Facebook giveaway promotion - reached 2,000+ people in Hamilton

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  International Women's Development Agency (IWDA)

  Feb 2018 - Mar 2018

  Digital Marketing Consultant

  • Digital marketing creation to promote the International Women’s Day (IWD) event - #Ourmoment voting platform, donation and campaign sites• 500,000+ people engaged with IWDA Facebook and Twitter ads over campaign period• Celebratory IWD Facebook post reached over 153,008 people (149,908 organic, 5,366 paid)• Influencers such as Jane Caro, Helen Clark, Mariam Veiszadeh, etc. retweeted & liked IWDA tweets• Big increase in Facebook page followers and donations• Improved ad insights by reallocating budgets to other actively engaged audiences Show less

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  LINK Business Brokers NZ

  Apr 2018 - Feb 2020

  Marketing Coordinator

  • 2IC of Hamilton office and assist 18+ business broker team sell businesses in the Waikato & Bay of Plenty• Manage and create marketing content for LINK and oversee all advertisement for each business for sale• Photoshop and InDesign for graphic design tasks such as print artwork for newspapers, flyer and broker profile creation• LINK social event organisation – Annual awards, etc.• Creation and updating LINK Business Broker catalogue - 400+ businesses for sale• Copywrite listings ads, print adverts and articles• Business Information Memorandums – edit & creation• KPI & Incentive creation – motivate sales team• Manage sale and purchase agreements, invoicing, deposits, contracts, etc. Show less

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  Metro Recruitment

  Apr 2020 - Jan 2021

  Social Media Manager

  • Created a social media presence on Facebook and Mailchimp• Created written and visual content for EDMs and Facebook Ads (Mailchimp & Adobe)• Facebook ad management • Successful recruitment ad campaign - reached 20,977 people, 35,105 impressions, 259 link clicks

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  Hamilton City Council

  Jul 2021 - Sept 2022

  Digital Communication Specialist - Social and Content

  Social media – content and community management, digital marketing lead• Content scheduling, community and comment management, event creation and marketing• Communications – copywriting for ads, posts, marketing collateral and events• Digital campaign tactics and coordination - Facebook Ads and Google Ads budgeting, copywriting, collateral design and feedback and optimisation (more than 1 million impressions across social channels a month)• Council and Visitor Destination social media and event support• Social media strategy and policy implementation (boosting community engagement online and creating city pride in Hamilton)Content creation• Internal and external photography and videography shooting and editing (Photoshop, PremierPro, Lightroom)• Event and facilities content creation (social media and internal marketing use)• Video production brief – script, storyboard, aspects, and project brief• Contractor and talent coordination Show less