Kasia Walkow

Experience

• 

  Hotel Media Group

  Oct 2016 - Sept 2017

  Hotel Marketing Specialist

  - Responsible for contact with clients. Coordinate and manage projects,- Working with Social Media channels (Facebook, Instagram, Twitter, LinkedIn, WordPress),- Brand development by contact with customers on Social Media and advertising,- Working on the hotel’s marketing channels (creating posts, photos, and engaging traffic with our followers).

• 

  Accor

  Nov 2018 - Mar 2021

  - I was taking care of Social Media channels (Facebook, Instagram, LinkedIn) for more than 150 Accor Hotels in the CEE region, as well as preparing daily content for social media,- Did audits of the hotel’s social media profiles to make sure they were posted according to our guidelines,- Been in touch daily with our central team in Paris, and helping them to organize projects in the CEE market,- Worked with influencers (lifestyle or travel related) before and during our PR events at the hotels, Show less

  • Junior Digital Media Manager Eastern Europe

    May 2019 - Mar 2021

  • Front Desk

    Nov 2018 - May 2019
• 

  Daniel Wellington

  Apr 2021 - May 2022

  Marketing Commerce Coordinator

  Maternity leave cover for 1 year- Worked with influencers from the whole CEE region,- I was responsible for discussing and approving content from influencers, signing contracts, and discussing their remunerations,- Built and maintain collaborations with more than 50 influencers monthly,- Capability to recognize new trends in social media platforms, including Instagram, TikTok, and Youtube.

• 

  BookBeat

  May 2022 - Dec 2022

  Marketing Coordinator Poland

  - Worked on Youtube, Instagram, and TikTok platforms with a focus on books, reading, or science-related content,- Organized and analyzed data and marketing results,- Supported other teams with material, social media activities, and newsletters to improve the customer experience,- Planned and created a content calendar for the IG BookBeat PL account to increase brand awareness in Poland,- Measured and follow up on digital activities

• 

  Hilton Stockholm Slussen

  Jul 2023 - now

  Marketing Coordinator

  - Analyze market trends and competitor offerings, pinpointing hotel strengths to craft compelling positioning and messaging strategies.- Develop content-driven marketing plans, utilizing photography, video, copywriting, and storytelling to align with brand voice and hotel identity.- Design and implement social media strategy that emphasizes the hotel's personality, engages the audience, and operates within budget constraints.- Working with different department, helping them with different marketing actions.- Actively bring the brand to life through on-property messaging and guest experiences.- Execute tactical marketing campaigns across relevant segments.- Support the Food & Beverage team with the creation of marketing collateral and promotions tailored for Eken restaurant.- Uphold full compliance with all Hilton Hotels brand standards and programs. Show less