Katherine Arroyo Arias

Experience

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  Darwin Zone

  Sept 2011 - Mar 2020

  Paid Media Director

  Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.Built and strengthened relationships across functional leadership areas to keep revenue development and operational plans interconnected and effective.Established and maintained productive working relationships with staff to resolve operational difficulties and to promote interdisciplinary, collaborative approach to customer service provision.Applied excellent problem-solving, process development and strategic implementation skills to lead and support all areas of operations. Participated in continuous improvement by generating suggestions, engaging in problem- solving activities to support teamwork.Drove operational improvements which resulted in savings and improved profit margins.Negotiated rates with media sales companies to obtain most competitive prices.Coordinated launch of media campaigns with marketing, communications and sales departments. For local clients and international markets as: US, UK, Spain, LATAM, etc.Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments. Monitored buying strategies.Negotiated rates with media sales companies. Collected information about kinds of audiences targeted by different media and approximate size each group.Discussed marketing goals with clients to identify needs and articulate details to marketing team. Oversaw annual budget of company and made cost recommendations.Managed 11 employees in media department and SEO at Lionbridge. Mostrar menos

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  Unimart.com

  Mar 2020 - Jan 2022

  Digital Marketing Manager

  Administered marketing calendar and posted new content to coincide with new product and service releases.Tracked innovations in digital marketing & ecommerce and worked with key functional groups to adopt emerging technology.Provided weekly updates on digital marketing campaigns to my internal clients, discussing strategic initiatives and methods for improvement.Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.Monitored return on investment of online and marketing efforts.Maintained expert-level skills in digital platforms such as Facebook Business Manager, Google Ads, Google Analytics, Shopify, Email Marketing and landing page platforms.Managed team of 4 direct reports engaged in ongoing digital marketing efforts, account management and ad placement on company website and advertising platforms.Evaluated monthly performance statistics and used data to inform future strategies.Masterminded highly successful digital strategies for various platforms to attract customer engagement. Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.Supported annual media planning process and media buying for digital content.Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements. Mostrar menos

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  Universidad Fidélitas

  Jan 2022 - now

  Head Of Digital Marketing