Alexa Cupo

Alexa Cupo

Assistant to Office Manager

Followers of Alexa Cupo928 followers
location of Alexa CupoNew York City Metropolitan Area

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  • Timeline

  • About me

    Team Lead, Performance @ Outbrain

  • Education

    • Lorenzo de Medici

      2012 - 2012
      Fine/Studio Arts, General

      Completed courses in Design Theory, Sketching, Language, and History

    • Marist College

      2009 - 2013
      Bachelor's Degree Studio Art / Graphic Design

      Activities and Societies: Dean's List Spring 2010-Fall 2012, 2010 Student Art Show Co-Curator

    • State University of New York at New Paltz

      2014 - 2015
      Certificate 3D Digital Design and Fabrication

      - Gained insight and experience in 3D printing and design- Became proficient in 3D modeling software such as Rhino and Sculptris- Printed original designs in country's first MakerBot Innovation Center- Worked with PLA and ABS materials, and learned post-processing techniques

  • Experience

    • Pioneer Properties, LLC

      Jun 2007 - Sept 2010
      Assistant to Office Manager

      Assisted with A/R, A/P, and insurance certificate trackingData entry and project follow-upOrganize and verify bank deposits

    • Pier 1 Imports

      Apr 2008 - Dec 2013
      Sales Associate

      • Assist customers in fulfilling aesthetic or functional home needs• Earned Sales Associate of the Quarter three times • Set displays that are marketable to customers• Train new hires• Stock and store upkeep

    • Marist College

      Aug 2009 - May 2013
      Art and Business Student, Aspiring Product or Industrial Designer
    • MSCO (Your Marketing Sucks)

      Jun 2012 - Feb 2014
      Graphic Design and Marketing Intern

      • Conceptualized and designed print and web marketing materials • Presented developed materials to regional businesses and entrepreneurs• Initiated potential clientships and partnerships• Conducted marketing research for clients’ campaigns• Assessed on-site marketing objectives and tasks• Persuaded reputable professionals to participate promotional events and boards for clients

    • A Little Cake

      Nov 2013 - Aug 2014
      Cake Decorator & Sculptor

      • Designed elaborate custom cakes according to client needs• Fabricated elaborate cakes designs, including 2- and 3-D elements, according to customers’ needs• Conducted client consultations• Generated and increase profitability through cake sales• Adapted to extremely fast-pace environment with no prior culinary experience

    • Pioneer Properties

      Aug 2014 - Nov 2015
      Project & Marketing Manager

      • Organize and coordinate large scale roll-outs and construction projects for companies such as Aeropostale, Bank of America, and Taco Bell• Manage all aspects of construction projects to meet demanding and emergency deadlines• Direct and set goals for annual marketing plans• Run email marketing platform using Constant Contact• Develop and design marketing campaigns to be exhibited at trade shows• Track client opportunities and leads• Regularly expand vendor list through qualification review and interviews• Initiate and strengthen working relationships with contractors• Ensure necessary protocol is taken prior to projects, including legal paperwork and schedules Show less

    • Operative

      Nov 2015 - Nov 2017

      • Handle projects involving complex, multi-million dollar programmatic data for clients within multiple ad servers and UIs.• Provide best practices and consultation according to publishers’ unique needs through process trainings, educational presentations, and weekly calls.• Oversee tracking and completion of milestones according to project timelines for multiple clients simultaneously.• Collaborate with sales, operations, and technical support teams to facilitate seamless pre- to post-implementation transitions.• Advance the development of proprietary SaaS products through complex data analysis and elaborate troubleshooting.• Facilitate configuration of publisher ad servers.• Create documents and processes that increase team efficiency and accuracy processes. Show less · Manage team of 20+ ad traffickers· Responsible for various daily ad operations simultaneously, including trafficking, reporting, and screenshots· Maintain relationships with high-profile publisher clients, each with unique processes and expectations· Assisted in running migration project which moved entire ad server system from DFP to Open AdStream· Proficient in many UIs including OAS, Sizmek, DCM, and Sailthru· Head internal projects which have increased department revenue· Create documents and processes that have increased efficiency and improved client relationships· Interview potential employees for NYC and India offices· Head weekly calls with clients · Train employees on company processes and client trafficking, reporting, and screenshot processes· Provide campaign optimization advice to publishers· Present trainings to clients and new hires· Maintain live documentation of client guidelines and processes Show less

      • Solutions Consultant

        Apr 2017 - Nov 2017
      • Ad Operations Manager

        Nov 2015 - Apr 2017
    • Outbrain

      Nov 2017 - now
      • Team Lead

        Apr 2024 - now
      • Team Lead, Global Performance Publishers

        Oct 2021 - Apr 2024
      • Team Lead, US Performance Publishers

        Apr 2021 - Nov 2021
      • Senior Customer Success Manager

        Feb 2020 - Apr 2021
      • Account Manager

        Nov 2017 - Feb 2020
  • Licenses & Certifications

    • DoubleClick for Publishers Reseller Certification

      DoubleClick
      Aug 2017
    • DFP Fundamentals for Traffickers

      DoubleClick
      May 2017
    • DoubleClick for Publisher Video

      DoubleClick
      May 2017
    • Working with Difficult People

      LinkedIn
      Jun 2023
      View certificate certificate
    • Sheryl Sandberg and Adam Grant on Option B: Building Resilience

      LinkedIn
      Feb 2023
      View certificate certificate
    • 3D Digital Design and Fabrication

      SUNY New Paltz
      May 2015