Alexa Cupo

Experience

• 

  Pioneer Properties, LLC

  Jun 2007 - Sept 2010

  Assistant to Office Manager

  Assisted with A/R, A/P, and insurance certificate trackingData entry and project follow-upOrganize and verify bank deposits

• 

  Pier 1 Imports

  Apr 2008 - Dec 2013

  Sales Associate

  • Assist customers in fulfilling aesthetic or functional home needs• Earned Sales Associate of the Quarter three times • Set displays that are marketable to customers• Train new hires• Stock and store upkeep

• 

  Marist College

  Aug 2009 - May 2013

  Art and Business Student, Aspiring Product or Industrial Designer
• 

  MSCO (Your Marketing Sucks)

  Jun 2012 - Feb 2014

  Graphic Design and Marketing Intern

  • Conceptualized and designed print and web marketing materials • Presented developed materials to regional businesses and entrepreneurs• Initiated potential clientships and partnerships• Conducted marketing research for clients’ campaigns• Assessed on-site marketing objectives and tasks• Persuaded reputable professionals to participate promotional events and boards for clients

• 

  A Little Cake

  Nov 2013 - Aug 2014

  Cake Decorator & Sculptor

  • Designed elaborate custom cakes according to client needs• Fabricated elaborate cakes designs, including 2- and 3-D elements, according to customers’ needs• Conducted client consultations• Generated and increase profitability through cake sales• Adapted to extremely fast-pace environment with no prior culinary experience

• 

  Pioneer Properties

  Aug 2014 - Nov 2015

  Project & Marketing Manager

  • Organize and coordinate large scale roll-outs and construction projects for companies such as Aeropostale, Bank of America, and Taco Bell• Manage all aspects of construction projects to meet demanding and emergency deadlines• Direct and set goals for annual marketing plans• Run email marketing platform using Constant Contact• Develop and design marketing campaigns to be exhibited at trade shows• Track client opportunities and leads• Regularly expand vendor list through qualification review and interviews• Initiate and strengthen working relationships with contractors• Ensure necessary protocol is taken prior to projects, including legal paperwork and schedules Show less

• 

  Operative

  Nov 2015 - Nov 2017

  • Handle projects involving complex, multi-million dollar programmatic data for clients within multiple ad servers and UIs.• Provide best practices and consultation according to publishers’ unique needs through process trainings, educational presentations, and weekly calls.• Oversee tracking and completion of milestones according to project timelines for multiple clients simultaneously.• Collaborate with sales, operations, and technical support teams to facilitate seamless pre- to post-implementation transitions.• Advance the development of proprietary SaaS products through complex data analysis and elaborate troubleshooting.• Facilitate configuration of publisher ad servers.• Create documents and processes that increase team efficiency and accuracy processes. Show less · Manage team of 20+ ad traffickers· Responsible for various daily ad operations simultaneously, including trafficking, reporting, and screenshots· Maintain relationships with high-profile publisher clients, each with unique processes and expectations· Assisted in running migration project which moved entire ad server system from DFP to Open AdStream· Proficient in many UIs including OAS, Sizmek, DCM, and Sailthru· Head internal projects which have increased department revenue· Create documents and processes that have increased efficiency and improved client relationships· Interview potential employees for NYC and India offices· Head weekly calls with clients · Train employees on company processes and client trafficking, reporting, and screenshot processes· Provide campaign optimization advice to publishers· Present trainings to clients and new hires· Maintain live documentation of client guidelines and processes Show less

  • Solutions Consultant

    Apr 2017 - Nov 2017

  • Ad Operations Manager

    Nov 2015 - Apr 2017
• 

  Outbrain

  Nov 2017 - now

  • Team Lead

    Apr 2024 - now

  • Team Lead, Global Performance Publishers

    Oct 2021 - Apr 2024

  • Team Lead, US Performance Publishers

    Apr 2021 - Nov 2021

  • Senior Customer Success Manager

    Feb 2020 - Apr 2021

  • Account Manager

    Nov 2017 - Feb 2020