Casey L. Guinn

Experience

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  Catalyst Fitness

  Jan 2004 - Jan 2005

  Communications Intern

  During final year of college won a paid internship with a local company. Responsible for doubling the clientele base through traditional marketing mix elements including print media, direct mail, direct sales and branding. Accountable for employee payroll, customer and vendor relations, scheduling and weekly public speaking engagements.

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  Five-05 Marketing

  Jan 2005 - Jan 2006

  Project Manager

  Built and maintained production/traffic processes allowing for efficient management of client work flow. Improved productivity enabling growth and additional partnerships with new clients. Responsible for fully understanding every aspect of a project, assigning the project to the appropriate team members, time management to ensure deadlines were met, proofs, client approvals, revisions and final presentation of a completed project.

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  Waterhouse Public Relations

  Jan 2006 - Jan 2008

  Account Executive

  Supported multiple local, regional and national accounts including Krystals, Mayfield Dairy, City of Chattanooga, Chattanooga Metropolitan Airport, Electric Power Board (EPB) and the North American Laminate Flooring Association (NALFA). Developed, pitched and implemented full scale communications initiatives including media planning. Monitored budgets to ensure accounts were profitable for both the client and the agency. Projects included press releases, press kits, press conferences, media alerts, special events, feature stories, fundraising and overall brand reputation management. Show less

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  AREA203 Digital

  Jan 2008 - Jan 2011

  Account Strategist

  Managed strategic plans, campaigns and brand standards for fourteen extensive marketing portfolios for clients positioned within the financial, technology and non profit industries. Led $50 million annual integrated marketing budget for the agency’s largest client, an online lender within the financial industry. Accountable for the big picture and managing ventures from start to finish. Researched, analyzed and recommended growth opportunities including public relations strategies, new product launches, logical line extensions, pricing strategies, customer relationship management (CRM) programs, brand management and integrated marketing communications. Worked extensively with IT, creative and analytics to launch and manage channels including pay-per-click (PPC), SEO, mobile, affiliate, email, landing page optimization, display, web development, user experience (UX), corporate identity, print, broadcast and special events. Show less

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  EVOK Advertising

  Jan 2011 - Jan 2014

  Digital Strategy Director

  Director of interactive, digital and social strategies for a top five Orlando ad agency. Leads a team of search engine optimization (SEO), website project management, online media buyer, social media and email marketing specialists, which has grown from one person to a six-person integrated team under my direction. Additionally, oversees a network of development partners used to build website and application functionalities for the agency’s suite of clientele. Accountable for agency’s content marketing initiative across numerous media, specifically the enewsletter, social networks and website. Member of the pitch team for new business development, specifically responding to and winning RFPs. Member of the executive leadership team upon which agency goals are developed and then cultivated throughout the staff to ensure growth and innovation for our clients. Responsible for showing clients ROI for their integrated campaigns by working closely with all department heads and the account service team to ensure key performance indicators (KPIs) are firing on all cylinders. Accountable for providing valuable feedback to all vested parties from social media so that insights can be applied to all aspects of the marketing plan, most importantly the stewardship of the brand’s customer service. Leads the agency’s professional development program to help junior team members elevate their knowledge of digital marketing, integrated marketing and application of strategies and tactics by industry and by medium. Ultimately responsible for the digital ecosystem and online reputation of all agency clients, the agency itself and the staff including ongoing analysis and optimization so that every day is better than the day before. Show less

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  Seacoast Bank

  Apr 2014 - Sept 2017

  VP, Digital Marketing Officer

  Head of inbound marketing and content strategy including: email, mobile, social media, paid search, display, seo, video and landing pages. Leadership role in user experience, customer experience, and conversion rate optimization across the digital ecosystem. Accountable for website lead generation, CRM strategy, and online reputation. Key strategic role in overall digital strategy, and transforming the business model and company culture. Successful initiatives to date include: Launching the email channel from the ground up to be used for cross sell, prospecting and customer communication; leading the digital marketing efforts for five mergers & acquisitions/customer conversions; managing the digital components of the company-wide rebrand (logo and name); overseeing the build of the existing ecommerce website including the content managment system, marketing automation, and end to end tracking; leading the company's first-ever enewsletter from conception to launch with list management over 100K subscribers; managing the overhaul of the bank's social media strategy including customer service. Notable accomplishments include: Optimizing cost per lead to decrease over 200% and inbound leads to increase over 1000%; won Social Media Leader of the Year among all community banks in the country; speaker at Google Chicago on the topic of micro moments and selected as a customer success story. Show less

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  22squared

  Oct 2017 - Feb 2021

  Associate Director of Communications Strategy & Planning

  Led the digital rebrand and brand unification of AdventHealth across numerous markets in the U.S. Primarily focused on the website ecosystem, social media, and online video. Key player in the full marketing mix including Broadcast, Print, Outdoor, and Experiential. Responsible for creative briefs and content insights to help drive the most effective creative possible. Special focus on audience and platform insights, trends, and opportunities. Additionally, held a key position on the Covid Communications team throughout the pandemic. Show less

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  The Johnson Group

  Mar 2021 - Dec 2023

  Director of Strategy & Execution

  Lead strategist for agency's Healthcare and Banking clients, specifically Erlanger Health, West TN Healthcare, and Trustmark Bank. Accountable for ROAS, ROI and overall success metrics specific to customer revenue growth. Led all media planning, creative briefs, and forecasting. Special focus on analytics and actionable insights. Responsible for data requests, data reviews, and ultimately all optimization decisions across the full marketing mix.

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  Guinn Center

  Jan 2024 - now

  Executive Director

  Head of community impact, community programs, marketing, and operations. Special focus on the MRG Labs STEM education program aimed at improving access to 3D printers, science, and engineering. Special emphasis on the Junior Engineering Program which encourages students to discover the different fields of engineering, and provide mentorship to those entering the field as a profession.