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Jennifer B.

Jennifer B.

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  • Timeline

  • About me

    Manager, Paid Search at KINESSO

  • Education

    • Stony Brook University

      -
      Bachelor of Science - BS Business Management, Marketing

      Activities and Societies: Summa cum Laude

    • The University of Manchester

      -
      Business Management, Marketing

  • Experience

    • Symphony Beauty

      Aug 2017 - Oct 2021

      Analyzed consumer trends and competitive analysis using Nielson/IRI Mintel, SEMRush - developed strategies with cross-functional teams, increasing brand awareness and leads across multiple channels. Travelled cross-country to multiple trade shows for vendor negotiations (Cosmoprof - Las Vegas, IBE - California, The Makeup Show - NYC)Prepared reports, creative briefs, roadmapping, and growth strategies.Managed multiple brands and assisted in launch of 5 lines in the clean beauty category.Optimized paid advertising with UA testing – resulting in expanded network.Lead weekly meetings on CRM data, sales, forecasting, KPIs, web analytics, ad traffic.Executed vendor management: Bed Bath Beyond, CVS, subscription boxes (Ipsy, Boxycharm, Birchbox), Nordstrom, Ulta, TJ Maxx, and Walmart. Show less

      • Marketing Manager

        Apr 2019 - Oct 2021

      • Sales Specialist

        Jan 2018 - Apr 2019

      • Intern

        Aug 2017 - Dec 2017

    • Reprise Digital

      Nov 2021 - Apr 2024

      • Senior Specialist

        Aug 2022 - Apr 2024

      • Specialist

        Nov 2021 - Aug 2022

    • KINESSO

      Apr 2024 - now
      Manager

      Client vertical: LEGO, Dave's Hot Chicken

  • Licenses & Certifications