Bruno Martins

Experience

• 

  MWV Rigesa

  Jan 2011 - Jan 2012

  Intern Business Development

  - Business partner of sales from a finance role;- Internal support to the international sales area: defining prices, operational and logistics costs, incoterms;- Prospecting clients;- Market mapping.

• 

  Management Solutions

  Feb 2012 - Oct 2013

  Consultant Senior

  Projects in Santander Bank | Report: Experience Senior / Partner Associate- Implementation and adequacy of the global indicators of Internal Controls in the Brazilian operation in Finance, Corporate Affairs and Human Resources directories - Management of the KPIs and development of improvement plans- Implementation of the Digitalization and Document Management project - Mapping current commercial processes, establishment and implementation of the new processes - Identification the internal users need and alignment with the technical teams (architecture, laboratory, homologation) for systems development Show less

• 

  Ascential

  Jan 2014 - Jan 2019

  - Portfolio management and development of new products. Responsible for launching 4 new format of booth assembly increasing the average investment per exhibitor in 17% and value per square meter in 26%;- Leadership in the internalization project of Bett Brazil show, aligned with the global strategy of the company, attracting international exhibitors to the Brazilian edition of the event and creating opportunities for cross-sell in the group. Becoming a benchmarking global project;- Management and control of the event budget and P&L;- Responsible for the pricing strategy, increasing the margin of the event by 16pp;- Development of the entrepreneurship incentive project with the launch of a dedicated area to startups, which in 2 years represents 12% of the event in volume; Show less Report | Event Director of Bett Educar- Implementation and management of commercial KPIs, including retention performance and new business;- Establishment of commercial target and commission scheme. Analyses of the pipeline with commercial team to provide accurate forecast;- Implementation of the commercial system (Sales Force) in the Brazilian division, providing visibility to of the sales team activities and integrating to the Head Quarter system;- Standardization of business processes, optimizing the negotiation with customers and contracting dynamics of suppliers, reducing time and costs;- Weekly reports to local and global directors Show less

  • Business Intelligence and Operations Manager, Bett Educar

    Apr 2018 - Jan 2019

  • Sales & Operations Executive

    Oct 2015 - Apr 2018

  • Senior Financial Analyst

    Jan 2014 - Sept 2015
• 

  Hyve Group plc

  Jan 2019 - Dec 2020

  - Managed and led different projects across the business, such as Value Based Pricing and Best Practices initiatives.- Responsible for the creation of road maps (Wrike usage), strategic business plans and stakeholder management to ensure successful project delivery.- Led Value Based Pricing (VBP) project for Glee, Securika, Transrussia and Bett Brazil. Aim of the project is to improve yield and increase profit through pricing but keeping same level of customer retention. More info: .Understanding and proposing how VBP fits best for each event strategy, nuances and customer’s needs. .Creation of multiple pricing models .Strong understanding of price sensitive, customer perception of value, retention level and legacy prices (discount) .Strong internal and external stakeholder engagement .Mapping and understanding with product leader how pricing strategy impact the short and long term. .Worked closely with each event’s core team and negotiated with the systems solution supplier (Smartxpo). Show less

  • South America and Asia Pacific Business Development Manager, Retail & Fashion

    Jun 2020 - Dec 2020

  • Business Transformation Manager

    Jan 2019 - Jun 2020
• 

  Edge by Ascential

  Sept 2021 - now

  Pricing Operations Manager

  Edge by Ascential powers the digital commerce segment by giving global brands thestrategy, execution, and performance edge they need to win in digital commerce.Pricing Operations Manager plays a pivotal role in supporting the Edge revenue organization in critical day to day pricing activities, as well as work on longer-term pricing optimization projects. Reporting into the VP of Sales Strategy & Enablement, owns the pricing function for Edge by Ascential.