Maxime De Marco

Experience

• 

  Publicis Net

  Jun 2008 - Jul 2008

  Commercial Trainee

  • Nescafé Dolce Gusto• Dim• Keith You | Amanda Sthers

• 

  Cübb

  Sept 2009 - Oct 2009

  Sales and Marketing Assistant

  •Sony• Française des Jeux• Morgan• NRJ• Fnac• Carrefour• Air France• TF1

• 

  TBWA Paris

  Jun 2011 - Jun 2012

  • Apple Inc.• Sony PlayStation • McDonald's Europe \ Happy Meal

  • Assistant Account Executive

    Jan 2012 - Jun 2012

  • Assistant Account Executive

    Jun 2011 - Dec 2011
• 

  Marcel Worldwide

  Jun 2012 - Dec 2012

  Assistant Digital Account Manager

  • Heineken International• SEB Group• AXA

• 

  Publicis Conseil

  Jan 2013 - Dec 2015

  Digital Project Manager

  • BNP Paribas International• UNICEF France

• 

  ADDICTION Agency

  Dec 2015 - Mar 2022

  • Air France• Louis Roederer• Rainett• Novartis• MSD• Lepetit• MaronSui's• Galbani• UNHCR • Air France• Louis Roederer• Novartis• Rainett• Lepetit• Rexel• MSD• Remy Martin• Longines• Eurosport• Janssen • Terzakou Paris

  • Account Manager

    Oct 2018 - Mar 2022

  • Senior Digital Project Manager

    Dec 2015 - Oct 2018
• 

  EssilorLuxottica

  Jun 2022 - now

  • Responsible for brand communication for DbyD & Seen eyewear.• In charge of briefs and debriefs for the Creative Hub's internal creative teams at each stage of production and animation of weekly meetings to ensure good follow-up of topics and compliance with deadlines.• Management of all stages of the campaign strategy / design / pre-production / post-production / guidelines and delivery of campaign elements to the 34 banners of the GrandVision retail network.• Main legal contact and management of trademark registrations (brand slogan), marketing claims (eco-responsible issues, certifications, awards, etc.).• Contribution to the 3-year plan.• Participation in various integration flows with the group's departments (CSR, Corporate Communications, PR, etc.).• Responsible for digital strategy and implementation of local campaigns (social media, influence, e-commerce, e-CRM).• Contribution to the advancement of the development and marketing selections of DbyD products. Show less • Design the brand digital activation for each Unofficial & DbyD eyewear, ensure alignment with Global Digital and Social roadmap at Group level.• Manage and maintain digital websites (content updates, new releases, tracking, etc) with global EB agency and full alignment with Global Digital Strategic Roadmap (VTO, Ecommerce, Social commerce, …)• Manage the Social Media EB agency on the implementation and the « run » of the EB social media platforms (monthly content, paid media monitoring, reporting, content development…) – check social strategy is on track versus global social media strategy.• Feed the content strategy• Manage the briefs to OPCO for global and local influencers initiatives of the yearly activation brief (guidelines, tool kit mechanics, )• Manage SMART objectives created with/by the global marketing team and generate business KPI’s to track digital marketing plan• KPI’s management: In alignment with the global marketing digital team, enable smooth and transparent tracking of KPI’s, to pull results and assess performance of all EB digital activities, and report back to top management.• Define & build with global digital marketing team EB full funnel media plan to optimize channel, traffic and conversion tactics based on brand, customer, channel and campaign strategies including activation strategies such as sexy product sampling to strategic influencers, viral campaigns to boost UGC• Keep posted on the latest digital trends Show less

  • Brand Marketing Manager DbyD & Seen

    Oct 2023 - now

  • Exclusive Brands Digital Manager

    Jun 2022 - Mar 2024