Cara Swinburn

Experience

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  Girls in Marketing

  Sept 2022 - Sept 2022

  Digital Marketing Intern
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  Aspinal of London Limited

  Sept 2022 - Mar 2023

  Live Project with Aspinal Of London

  Project Finalist & Runner-Up:Went back to Aspinal’s store on Regent Street to present my finished marketing strategy and communication plan to two brand representatives in a 15minute presentation pitch. Tasked to create an infographic and 3yr marketing strategy and insight report, outlining ways the brand can market themselves towards the Gen Z demographic. Also had to made a communication plan for year 1 of the strategy

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  Aromatherapy Associates

  Jan 2023 - Mar 2023

  Live Project with Aromatherapy Associates

  This was an international and intercultural collaboration project with Fashion Institute of Technology New York, guided by the live brief set by Aromatherapy Associates. The project was based around generating an effective solution and creating new ideas for growth for how to sell scent in a digital world.

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  Palmer//harding Ltd

  Mar 2023 - May 2023

  Marketing Assistant

  Some of my core responsibilities included:Website Maintenance - assisting in updates using Shopify.com, including updating inventory and landing pages and customer serviceE-commerce - assisting in the management of orders from filing commercial invoices, printing labels and packing and shipping ordersSocial Media marketing - helping with ad generation by crafting visuals and ad copyInstagram Planning - planning and implementing seasonal content via Later.comNewsletter Planning - planning and implementing two weekly newsletter campaigns through Klyvio.comImage Editing - creating web versions of all assets for different marketing channels Show less

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  Aspinal of London Limited

  Jul 2023 - Aug 2023

  Public Relations Assistant

  Tracked press and organic media coverage, creating monthly and event-based coverage reports Maintained the VIP and press database, ensuring it was consistently updated and aligned with business needsResponsible for creating the weekly short and long-lead mailers, pitching stories to editors for campaigns and initiativesMonitored the press office inbox and addressed enquiries and image requests promptly