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Lucas Cunha

Lucas Cunha

Communication and Marketing Intern

Followers of Lucas Cunha1000 followers
location of Lucas CunhaRio de Janeiro, Rio de Janeiro, Brazil

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  • Timeline

  • About me

    X-media, Ads & Trends Specialist | Strategic Client Manager

  • Education

    • IGEC

      2012 - 2014
      Postgraduate degree Communication Strategic Management

    • Cavendish College, London

      2011 - 2011
      LCCI Diploma Marketing, Advertising and Public Relations

    • Escola Conquer / ESIC Business & Marketing School

      2022 - 2023
      Postgraduate Degree Leadership and People Management

    • Escola Superior de Propaganda e Marketing

      2014 - 2015
      Master of Business Administration Business Management and Competitive Intelligence

    • Faculdades Integradas Hélio Alonso, Rio de Janeiro

      2008 - 2012
      Degree Advertising and Publicity 8,7

  • Experience

    • FACHA College (OHAEC)

      Nov 2009 - May 2010
      Communication and Marketing Intern

      - Partnerships negotiation & implementation- Dissemination and prospecting actions in high schools- Support to the college (FACHA) candidates

    • F/Nazca Saatchi & Saatchi (S&S, Publicis Groupe)

      Jul 2010 - Dec 2010
      Media Planning Intern

      - Operated media and market researches- Developed media plansMain clients: Petrobras and América Móvel - Brasil (Claro)

    • Globosat (Grupo Globo)

      Aug 2010 - Aug 2011
      New Media SporTV Intern

      Globosat is the biggest pay TV broadcaster in Brazil.SporTV:- Support in editing website contents- Web and mobile apps management, as its games- Video content edition to be inserted in airplanes VODsPremiere Channels (Combate, Premiere FC and PFC Internacional):- Support to websites and twitters of the TV channels- Video content edition

    • WMcCann (McCann Erickson, IPG)

      Apr 2012 - Apr 2014
      Media Planner

      - Media plans development- Media / advertising projects evaluation & negociation- Media and market research / BI analysis- Coordination of media processes- Media buyingMain clients: Telecom Italia - Brasil (TIM Brasil) & L'Oréal

    • Kantar IBOPE Media

      Apr 2014 - now

      - Commercial, sales and negotiation strategies.- Market intelligence focused on media, advertising and brand consumption.- Customer service and training in research methodologies and data analysis, platform operations and generation of insights.- Support for product development and innovation.Some clients:- Media Owners (e.g. Globo Publishing, Turner)- Advertising / branding / PR agencies, media consultancy (e.g. IPG, Dreamers)- Advertisers (e.g. L'Oréal, B2W, Embelleze).- Others: content producers (e.g. Universal Music), shopping mall chains. Show less

      • Strategic Client Manager

        Jul 2021 - now

      • Senior Account Executive

        Apr 2014 - Jun 2021

    • IAB Brasil

      Jan 2021 - now
      IAB Brasil Brand Experience, Retail Media e Tech Lab committees member

      Active member of these committees, co-leading the agenda of metrics and actions with influencers from the Brand Experience committee.

    • TrendWatching

      Nov 2021 - now
      Spotter tw:in

  • Licenses & Certifications

    • The future of digital advertising after 3rd party cookies

      IAB Brasil
      Sept 2022
      View certificate certificate

    • ThePower Business School

      ThePower Business School
      May 2022
      View certificate certificate

    • Campaign Attribution

      IAB Brasil
      Oct 2021
      View certificate certificate

    • Brand Safety

      IAB Brasil
      Jul 2021
      View certificate certificate

    • Soft skills improvement: Negotiation and Sales

      Escola Conquer
      May 2019

    • Financial intelligence

      Escola Conquer
      Jan 2020

    • Emotional intelligence

      Escola Conquer
      Jan 2020

    • Advanced Levels in Marketing and Public Relations

      London Chamber of Commerce and Industry
      Jan 2012

    • Kantar Pathfinder Expander: Commercial skills development course

      Kantar
      Nov 2017

    • Proficient Levels in English & Advanced English for Business

      Malvern House School London
      Feb 2012