Ashwini Tripathi

Experience

• 

  TATA Info Media Limited

  May 1998 - Dec 2000

  Group Leader
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  News Lead

  Apr 2001 - Aug 2004

  Advertising Manager
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  Parth Advertising Agency

  Sept 2004 - Jul 2006

  Sr. Manager
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  Prism Cement Limited

  Oct 2007 - Dec 2011

  Advertising & Marketing)Highlights:Liaised with the Regional Offices regarding available resources and vehicles in order to promote the brand in most effective and cost efficient manner.Instrumental in selection, negotiation & coordination with vendors for various brand promotion activities.Actively involved in developing creative for different vehicles and executing market communication planning for new markets.Instrumental in organizing various events and providing adequate support to Technical Service Team. Steered efforts in providing creative’s for outdoor vehicles on occasion of Holi & Independence Day. (2008, 2009, 2010 & 2011)Functioned as organizer for Industrial Shoot of the Plant at Satna.Interacted with advertising agency for finalizing Corporate Brochure/ IHB Booklets/ Leaflets, etc.Played a pivotal role in designing Authorized Dealer Certificates, Trophies & Certificates for Dealer Meets as well as Diaries & Corporate Calendars for 2009, 2010, 2011 & 2012.Significantly contributed in the launch of product in new depots of Bihar, Uttar Pradesh & Madhya PradeshServed as organizer ATL/BTL & CRM activities for various marketing campaigns.Successfully Organized dealer tours (domestic as well as international) in 2010-11 & 2011-12Entrepreneurial AssignmentsGames Advertising, Allahabad Strategist -Marketing & Administration Sep’06/Aug’07-’1 year Projects UndertakenUndertook assignments like:Designed & Printed Catalogue for Chandra Metals Limited. Commercial Photography on behalf of “Alpana Arts” for Chetna Institute & Textile Block Printers Association.PRECEDING TASKS Show less

  • Manager - Advertising

    Oct 2007 - Dec 2011

  • Manager

    Oct 2007 - Dec 2011
• 

  Ambuja cements ltd

  Apr 2013 - Oct 2022

  Evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses. Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics. Evolving market segmentation & penetration strategies to achieve targets; providing direction to execute promotions / launches as part of brand building & market development effort.Business Development / Brand ManagementConceptualizing and executing sales promotion schemes to increase the brand visibility as well as preparing management level reporting on the brand’s performance, needs and forecasts.Managing development of all creative materials for brand to assure correct presentation of the brand’s trade dress, accurate & effective communication of the brand’s positioning, features and benefits; Interacted with advertising agency in order to finalize positioning of the Brand.Played a pivotal role in budgeting & planning the Media Mix.Executed negotiations & coordination with vendors. .Steered efforts in executing Market Communication planning and PR. (ATL & BTL Activities)Significantly contributed in planning/organizing/ground activation of launch events.Functioned as key member of Cloud Team which will automate marketing intelligence, pricing decisions, rfq, distributor registration etc.Effectively handling team size of 7 Show less

  • B&P Head

    Apr 2013 - Oct 2022

  • B&P Head

    Apr 2013 - Oct 2022
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  Saral Sanjeevni LLP

  Oct 2022 - Nov 2022

  Head of Marketing

  Range of Health and Wellness Products

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  SaraSan Health & Hygiene Pvt. Ltd.

  Oct 2022 - now

  • Head of Marketing

    Oct 2022 - now

  • Head of Marketing

    Oct 2022 - Nov 2022