Estevan Roches

Experience

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  Boys and Girls Club of Hollywood

  Aug 2002 - Sept 2002

  Volunteer

  • Taught Piano lessons to children ages of 6 to 14• Repair Computer

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  Freelance Graphic Designer

  Jan 2004 - Mar 2010

  Graphic Designer
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  California State University, Northridge Oviatt library

  Jun 2004 - May 2008

  Research Assistant

  • Trained and supervised up to 5 employees at once• Assisted patrons with utilizing scholarly journals

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  Photosgraphix

  Feb 2007 - now

  Art Director

  • Collaborated effectively with cross-functional teams, including account management, project management, media, production, and strategy, fostering a holistic approach to client projects and maximizing overall impact.• Demonstrated proficiency in Adobe Creative Suite tools including Illustrator, Photoshop, and InDesign to consistently meet strict deadlines and exceed client expectations.• Exceeded client expectations by delivering visually appealing designs with a 95% positive feedback rate.• Led design efforts for various campaigns including magazines, press-kits, flyers, advertising materials, mailers, branding, social, editorials, and packaging, ensuring consistent visual identity and message delivery.• Implemented visual elements utilizing Adobe Creative Suite and Sketch software to enhance design concepts and streamline production processes.• Market research audience feedback and data insights to continuously optimize creative strategies, resulting in a measurable improvement in engagement metrics.• Managed team of 4 designers to deliver 200+ visual assets on time for multiple projects and campaigns. Show less

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  Princess Cruises

  Mar 2009 - May 2009

  Production Artist

  · Designed employee recognition awards for Loyality and Dedicated Service · Incharge of designing forms and documents that are used online for employees and clients

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  The Brand X Group

  Nov 2009 - Feb 2010

  Internship
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  VAST RESOURCES

  May 2010 - May 2012

  Packaging Designer

  • Managed a $30k budget and created eye-catching signage for 6 trade shows digital mockups, prototypes, clamshell, plastic tray, and blister packs, resulting in increase in sales.• Delivered packaging design and artwork for 4 clients (Spencer’s, Walmart, Walgreens, and Frederick’s of Hollywood) while assisting a team of 5 designers.• Redesigned packaging box by utilizing modular design techniques to allow for faster assembly, saving 3 seconds per box produced.• Digitally mocked up all products for display on the website, using Photoshop, to increase visitor engagement by 15%. Show less

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  Guitar Center

  Jun 2012 - Dec 2022

  • Designed and developed intuitive, engaging, and brand-consistent web designs for the 2021 V.I.P event, resulting in a revenue generation of over $25M within a 2-day timeframe.• Developed and executed 800+ print-related and web marketing materials as briefed for national advertising campaigns, collaborating with a 10-person team on GUITAR-A-THON netting $75M+ a global brand campaigns.• Implemented Adobe Creative Suite to create visually compelling designs aligned with current market trends.• Utilized advanced graphic design software such as Adobe Creative Suite to develop visually stunning mockups and meticulously plan store displays.• Designed the global branding style guide for web design and manage projects with high accuracy including logo design, typography, color studies, photo retouching, preparing les for printer/ vendor, and more.• Led the creative design development process for the Guitar Center: Shop for Gear application for the mobile app store, driving 95k+ downloads, creating captivating visual communication that supports the brand strategy, and increasing the conversion funnel for the customer acquisition for the company. Show less • Managed a FTP site, collaborated with 400+ vendors, and received over 10,000 image les submitted in the correct format, on time, and through the correct channel.• Assisted in digital color correction, clipping path creation, color space management, and resizing of images and graphics, using Adobe Photoshop, Adobe Illustrator, Adobe InDesign and other industry-standard software, to improve product photography and graphic design for the website.• Increased the speed of retouching and asset management by 100% by developing a new digital asset workow that decreased time in production and improved speed to market by two weeks. Show less

  • Senior Graphic Designer

    Oct 2012 - Dec 2022

  • Digital Asset Coordinator

    Jun 2012 - Oct 2012
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  Abbyson

  Dec 2022 - Sept 2023

  Senior Graphic Designer / Visual Designer Manager

  • Strategically increase (ROI) sales by 15% in six months by redesigning website to effectively communicate the company’s core brand message and improve conversion by utilizing the power of visual storytelling and an improved user experience.• Brand management of marketing materials such as catalogs, website, digital advertisements, logos, package/label designs, signs, social media graphics and internal documents.• Fostered collaboration with cross-functional teams and stakeholders to ensure seamless project execution and delivery.• Trained and led a junior design team, increasing efficiency by providing creative art direction, and support on a three-month project.• Translated market research data to develop a high-quality typeface for Abbyson Home brand identity, resulting in a 30% increase in website engagement.• Successfully managed and delivered 15+ design projects on time, showcasing strong design skills and effective communication with Executive team and stakeholders.• Redesigned Abbyson trade site, executing a custom photoshoot resulting in a revenue increase from $100k to over $1 million in 2023. Show less