Albath B

Experience

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  DSM SOFT PVT LTD

  Feb 2016 - Mar 2022

  Search Engine Optimization Analyst

  DSM Soft, a leading digital marketing and web application company in Trichy, empowered businesses to thrive online by:• Boosting Organic Traffic: Leveraging strategic SEO techniques, we significantly increased website traffic from organic search results, driving qualified leads and conversions.• Keyword Optimization: We meticulously analyzed and implemented relevant keywords, effectively increasing their usage from 20% to 50%, enhancing website discoverability and search engine ranking.• Data-Driven Insights: Utilizing a comprehensive suite of SEO tools, including Google Analytics, Search Console, Ahrefs, and Moz, we extracted and analyzed data to inform strategic decision-making, optimize website performance, and ensure campaign effectiveness. Show less

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  Open | We Create Stories. We Design them Well.

  Jul 2022 - Apr 2023

  Digital Marketing Executive

  At Open Design, a leading digital and brand solutions company in Chennai, I contribute to the success of multiple clients by:• Executing On-Page SEO: I have extensive experience optimizing website content and structure for on-page SEO, successfully implementing this strategy for over 10 clients, driving improved organic search visibility and website traffic.• Building Backlinks: I consistently engage in off-page SEO strategies such as link building, a crucial aspect of website authority. This includes ongoing link building efforts for at least three clients, ensuring their websites gain valuable recognition and trust signals from search engines.• Managing Paid Advertising: I possess expertise in managing paid advertising campaigns on platforms like Google Ads and Facebook Ads. Currently, I oversee the paid advertising strategy for more than three clients, helping them reach their target audiences and achieve their marketing goals. Show less

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  Macro Global

  Jul 2023 - May 2024

  Digital Marketing Analyst

  Product Marketing Analyst - SaaS Solutions (Financial & Bank Services - Fintech & Regtech)Leveraged data-driven insights and innovative strategies to optimize SaaS product positioning, marketing, and organic search visibility for Macro Global, a leading provider of technology solutions for banks and financial institutions.• Market Analysis & Positioning: Conducted comprehensive product-market fit and gap analyses to strategically position our SaaS products in targeted countries, including the successful launch of Netremit Product in UK• Market Research & Sizing: Executed market research and market sizing analyses, specifically focusing on the Cross border payments sector, to inform product development and marketing strategies for Netremit.• Technical SEO & Collaboration: Identified and resolved 100+ critical technical SEO issues on the company website using Ahrefs and other tools, leading to improvement in organic traffic. Collaborated effectively with web developers to implement solutions and enhance organic search performance.• Content & On-Page/Off-Page SEO: Partnered with content writers to create engaging digital assets tailored to the financial services industry, implemented on-page and off-page SEO strategies, and optimized WordPress content (blogs and webpages) to boost organic visibility and attract qualified leads. • Reporting & Communication: Compiled and analyzed monthly SEO reports, providing data-driven insights and recommendations to stakeholders, facilitating informed decision-making and continuous improvement. Show less