Sohaib Sharif

Experience

• 

  Pakistan International Airlines

  Jun 2008 - Sept 2008

  Intern in Credit Sales Department

  • Auditing sales reports and matching them with revenue• Generation of credit receipts and collection reports• Controlling and issuing pay/allowance vouchers

• 

  Berger Paints Pakistan

  Jan 2009 - Jan 2012

  • Organized and managed multiple product promotion campaigns.• Implemented comprehensive monitoring strategies for product launches.• Conducted market research and competitor analysis to identify opportunities and refine marketing strategies. • Monitored performance of back selling team, color consultants and sales support staff• Set up new dealers’ networks to increase product reach • Responsible for sales analysis against Production vs. Dispatch• Rationalizing different colour shades in relation to volumes so to reduce stock pile up. • Successfully completed the assignment of Plant Optimization at Head Office Karachi also includes production/dispatch planning & supply chain coordination.• Conducted Time and Motion Study for Decorative Products at Lahore Factory and reducing the lead time from Production floor to Dispatch.• Up-graded Operational Systems in Quality Manual ISO-9001.

  • Product Marketing Manager

    Jan 2011 - Jan 2012

  • Assistant Sales Manager

    Jan 2010 - Jan 2011

  • Management Trainee

    Jan 2009 - Jan 2010
• 

  Shaukat Khanum Memorial Cancer Hospital and Research Centre

  Apr 2014 - now

  Working as Head of Brands at Head Office LahoreDeveloping annual marketing strategy aimed at achieve efficiency.Fundraising Campaigns (Zakat Campaign, Peshawar Hospital, Karachi Hospital)Awareness Campaigns (Breast Cancer, Anti-Tobacco)Managing celebrities and influencers for campaigns and eventsWriting scripts and creative communicationDeveloping and executing social media strategies to build an online presence, engage with audiences, and disseminate key messagesKey Accomplishments:Apart from the traditional sources of fundraising i.e. Zakat and general donations, mobilized masses in the following fundraising campaigns by introducing:• “Sadqa” as key fundraising tool for Shaukat Khnaum Hospital• Channelized “Fitrana” as a fundraising tool for Shaukat Khanum Hopistal to drive small donation• Planned Peshwar Hospital inauguration event in 2015 of over a 1000 dignitaries • Mananged groundbreaking ceremony of Karachi Hospital of 2000 dignitaries• Managed Shaukat Khanum Hospital 25th anniversary Telethon with Chairman Imran Khan • Won PAS Award in 2016 for a Fundraising Campaign• Won Effie Award for Sadqa Campaign in 2019 Show less

  • Brand Manager

    Feb 2020 - now

  • Product Development Manager

    Feb 2017 - Jan 2020

  • Deputy Manager

    Apr 2014 - Jan 2017