Matt Hazelton

Experience

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  Quinnipiac University

  Sept 2003 - May 2007

  Student Technology Academic Resource
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  Caffeine Inc

  Aug 2006 - Jun 2012

  Caffeine is a boutique digital advertising agency servicing major corporate clients. In this position, I was promoted to assume additional duties including the creation, management, and optimization of SEO, paid search and social media marketing campaigns. Specific campaign successes included reducing the shopping cart abandonment rate by 23% for a regional ski mountain and driving a 33% increase in conversions for a national accounting firm. I was recruited by Caffeine into an account management role following the completion of an internship and served as lead and client liaison for numerous marketing activities while also managing a team of designers, developers, and marketer for web development projects.Results included growing an email database 30% for a leading consumer packaged goods brand.

  • Interactive Marketing Manager

    Oct 2009 - Jun 2012

  • Interactive Account Manager

    May 2007 - Oct 2009

  • Web Design/Marketing Intern

    Aug 2006 - May 2007
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  Quinnipiac University

  Jun 2012 - Apr 2017

  Quinnipiac is a private, non-profit university with approximately 7,000 students. I was promoted into this role and challenged to deliver strong results in an intensely competitive, rapidly growing industry. I lead a team of 6 and control a significant marketing budget with accountability for planning, executing, measuring and optimizing multi-channel online marketing campaigns (paid search, social media, display, email etc.) for B2C and B2B audiences. I also utilize on-site testing tools to ensure an effective customer experience while driving conversion rate optimization. In addition, I manage third-party vendors, oversee the creative development of print and digital marketing collateral and the development of new online courses.Successes have included increasing overall leads 84%, raising the landing page conversion rate 44% while cutting acquisition costs by two-thirds for an extremely competitive program, and utilizing marketing automation to create an email marketing plan to drive a 47% improvement in initial customer contact. Show less In 2013, I was promoted to lead a 3-member team and manage a significant marketing budget, reporting directly to the COO. I was accountable for generating leads via integrated marketing strategies that included paid search, social media, display advertising and email marketing.Results included boosting social media engagement 22% in just one month, increasing average website visit duration 170%+ through a complete web redesign, and reversing a downward trend in applications through a promotion that delivered a 322% increase. Show less In this position, I generated leads by creating/managing demand generation campaigns including PPC, creating sales collateral, writing copy for email marketing campaigns, developing dashboard reports, and managing third-party vendors. I played a key role in building a data-driven marketing infrastructure from the ground up.Additional contributions included cutting advertising expenses by six figures based on insights derived from analytics, boosting webinar attendance 209% by revamping landing pages and revising targeting and timing of email marketing, and creating a pilot website that increased leads 80%+ in just 4 months. Show less

  • Director of Marketing for Online Programs

    Jan 2016 - Apr 2017

  • Associate Director of Marketing for Online Programs

    Nov 2013 - Jan 2016

  • Assistant Director of Marketing for Online Programs

    Jun 2012 - Nov 2013
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  PTC

  May 2017 - Jan 2019

  PTC is a publicly traded, global technology company.In 2018, I was promoted to lead the digital strategy, product management, customer experience, and marketing teams for PTC University, the company's education arm. In this role, I was responsible for the go-to-market digital marketing strategy for a brand new online learning platform for the company called IoT University.This involved implementing the latest data-driven marketing tactics around SEM & SEO, social media, email marketing, and marketing automation with the focus on driving customer acquisition and retention.

  • Director, Digital Strategy and Demand Generation, PTC University

    May 2018 - Jan 2019

  • Digital Marketing and Demand Generation Manager

    May 2017 - Apr 2018
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  Harvard Business School

  Jan 2019 - now

  Assistant Director, Marketing Analytics