Experience

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  Media.net

  Jun 2019 - Nov 2021

  Account analyst

  •Optimising domain names for internet advertising by investigating websites and conducting research & analysis for identifying concepts of domains. •Enhancing publisher's portfolio performance by ensuring continuous improvement and maximising result on a daily basis. •Maximizing ROI for each advertiser and consistently monitoring domain names as per publisher feedback and satisfaction. •Represented as a key technical liaison to ensure smooth advertising executions for clients like Forbes, WebMD, CNN and other Fortune500 clients. •Maintenance and monitoring of relevant keywords, daily and monthly revenue, impression share and other important account metrics. Show less

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  Psquared inc.

  Jul 2022 - Mar 2024

  Media buyer

  •Implementation of campaign loading to diverse Media Networks. •Provided thorough keyword research and recommendation as per each campaign analysis. •Analyzed the Japanese Market and gave keyword suggestions as per trending topics on Yahoo Japan.

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  Kenja k.k.

  Jun 2023 - Mar 2024

  Business development specialist

  •Developed and delivered successful sales presentations that resulted in a 35% increase in close rates. •Curated new use cases for potential customers and developed a referral program that led to an increase in sales through referrals. •Grew the customer base through business partnerships and outbound activities.

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  Jiohotstar sports ads

  Mar 2024 - now

  Senior executive - client success & campaign management

  •Managing operations for the Performance Advertising Business at JioHotstar (Previously Viacom18).•Trafficked and optimized Video(CPM), Banner(CPM) and Masthead(CPM/CPD) campaigns to deliver as per client plan. •Revenue risk mitigation by analyzing daily platform inventory to ensure 100% delivery of campaigns with effective communication & alternate solutions by working closely with agencies and clients. •Managed client relations and operations for advertisers such as State Bank of India (SBI), Reserve Bank of India (RBI), Netflix, Coca Cola, JSW, Bajaj Auto and more during some of the largest live sports events. Show less