Deb Petrara

Deb petrara

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location of Deb PetraraOyster Bay, New York, United States
Followers of Deb Petrara1000 followers
  • Timeline

  • About me

    Dynamic tech PR and social media pro known for expert writing, editing, pitching, and relationship building. As an engaging video host and voiceover artist, I bring stories to life with a charismatic flair.

  • Education

    • Cold spring harbor high school

      -
    • Portledge school

      -
    • University of bridgeport

      1982 - 1986
      Bachelor’s degree mass communication

      Activities and Societies: "Weekend In Review" columnist for The Scribe.

  • Experience

    • Clairol, inc.

      Jan 1990 - Dec 1995
      Director of public relations

      Directed the total marketing communications/public relations function for Clairol Corporate and its Consumer and Professional divisions. Responsible for strategic planning, multi-media program development, ongoing implementation and results analysis for all public relations efforts.

    • Apothecus pharmaceutical

      Jan 1996 - Jan 1999
      Director of advertising & public relations

      Developed and implemented the company's first ever multi-media public relations program to generate significant consumer awareness of VCF via the consumer media.

    • Business english solutions

      Sept 2011 - Jul 2016
      Business english trainer/teacher

      I worked with Swiss companies to train their employees to increase and perfect their use of English in business and to develop their presentation and communication skills.

    • Alpha search advisory partners

      Aug 2016 - Jun 2017
      Head of business development

      Responsible for driving the sales growth of a highly differentiated suite of research and intelligence products: Alpha Search Origin. Origin provides bespoke, distilled universes of actionable human capital intelligence to the financial services industry, including banks, broker-dealers, asset managers and service providers. Origin has applications for talent acquisition, competitive benchmarking, new product development, and disaster recovery/business continuity for unanticipated human capital events.Alpha Search Origin is the research and intelligence arm of Alpha Search Advisory Partners, an executive search firm providing the alternative asset management and capital markets industry with its next generation of investment, marketing and business leaders since 1988. Show less

    • Abi research

      Jun 2017 - now

      Responsible for developing and implementing all public relations, media relations, and social media efforts on behalf of ABI Research and its 38 research services.

      • Senior Manager, PR & Media Relations

        May 2023 - now
      • PR Lead and Media Relations Manager

        Jun 2017 - May 2023
  • Licenses & Certifications

    • Inbound marketing certification

      Hubspot
      Apr 2017
    • Tesol (teaching english to speakers of other languages)

      Ittt - international tefl & tesol training
      Apr 2010