Experience

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  Frequenze studio

  Jan 2006 - Jan 2007

  Audio technician internship

  Audio mixing and recording studio working on audio post- production and editing.

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  Edirol europe ltd.

  Jan 2007 - Dec 2010

  Product specialist

  In charge of technical assistance, proofread and translations from English to Italian, organization and project management of expos and events, preparation of product demonstrations and Marketing presentations.

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  Roland italy

  Jan 2011 - Dec 2012

  Product marketing specialist

  Pre and Post sales technical assistance, maintaining relationships with dealers and distributors through Italy, supervising translation of manuals, press office communications, catalogues, created reports and comparative product analyses, organized promotional events and coordinated demonstrations and product promoters.

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  Ribo studio fotografico

  Jan 2012 - Dec 2015

  Sales personnel

  Salesmen in a photografic store. Ensure daily operations related to customer relations and orders, taking care of graphics and post- production.Website: www.fotoribo.it

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  Smiley fingers

  Jan 2016 - Jan 2018

  Artist relations and social media editor

  I oversee activities related to promoting new releases and engaging audiences. My responsibilities include preparing press kits, creating and executing social media plans, developing content, and driving digital promotion strategies to maximize reach and impact.

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  Kärcher italia

  Mar 2016 - Aug 2016

  Marketing specialist

  As a Marketing Specialist for the Italian market, I manage a variety of marketing activities in coordination with the Italian Marketing Manager. My responsibilities include creating graphics and web content, managing social media channels, and collaborating with external agencies on digital marketing initiatives. I also ensure the successful local implementation of corporate campaigns, adapting them to the market's needs.

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  Roland europe group

  Sept 2016 - now

  As the EU Product Launch Manager, I am responsible for the marketing success of product launches across Europe. My role involves aligning marketing teams under cohesive launch plans to ensure timely, high-quality, and impactful execution. I collaborate closely with global and regional teams to refine strategies, connect launches to channels, and optimize sales conversion. Leading a cross-functional team, I focus on campaign planning, digital marketing, and data-driven analysis to achieve objectives while fostering a culture of excellence and continuous improvement. Show less As a Regional Marketing Manager for the South European region, I oversee the development and execution of the company’s marketing strategy. My responsibilities include managing the regional marketing budget, leading a cross-functional marketing team, and ensuring successful delivery of events and campaigns while tracking ROI and KPIs. I support dealers and sales channels by preparing and implementing business plans for key partners and conducting market research to inform strategy. Additionally, I manage relationships with media, artists, and influencers, and represent the region at local and international meetings, delivering impactful presentations and insights. Show less

  • European Launch Marketing Manager

    Jan 2023 - now

  • Regional Marketing Manager

    Jan 2021 - Dec 2022

  • Marketing Coordinator

    Sept 2017 - Dec 2020

  • Assistant to Marketing Manager

    Sept 2016 - Aug 2017