Experience

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  Ms union international

  Dec 2017 - Jan 2020

  Digital marketing staff

  • Execute and optimize instagram ads• Optimize ads and try the best practice to get highest revenue and conversions

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  Nicepay indonesia

  Jan 2020 - May 2022

  Digital marketing specialist

  • Measure, execute and manage SEM, GDN, Youtube Ads, FB&IG Ads• Track and measure all digital marketing metrics for both awareness and conversion campaign using GTM, Facebook Pixel's and UTM• Report performance of campaign with data-driven• Measure and execute the ROAS• Optimize campaign budget effectively through all channel to achieve the KPI

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  Ef english first indonesia

  May 2022 - Dec 2022

  Digital marketing specialist

  • Manage and execute google ads, facebook, instagram and tiktok ads.• Develop digital performance marketing strategy across business verticals for paid channels.• Drive market leading ROAS and analyze optimum digital mix to achieve KPIs.• Manage external partner and media owners, including regular evaluation of delivery and services.• Improve channel performance via heavy A/B testing on all key levers to keep improving channel CTR and Conversions. Work cross-functionally with Analytics /Marketing team to uplift channel performance via incremental analysis.• Report on key metrics, learnings and marketing campaigns with stakeholders.• Responsible for end to end Performance Marketing operations. Plan, setup, monitor and optimize digital advertising channels. Show less

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  Leverate group

  Dec 2022 - now

  • Senior Performance Marketing Manager

    Feb 2025 - now

  • Digital Marketing Manager

    Dec 2022 - Feb 2025