Experience

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  Tata consultancy services

  Dec 2010 - Apr 2022

  Senior business analyst

  Experienced Modeling Analyst | Strategic Pricing & Promotion Effectiveness Expert | FMCG Market ResearchI bring extensive experience in delivering strategic pricing solutions and measuring promotion effectiveness for FMCG brands across Europe and North America, working with one of the leading market research firms, Nielsen.Key Highlights:Sales Forecasting & Insights: Forecasted sales trends and generated insightful reports for clients, enabling data-driven decision-making.Client Partnerships: Collaborated with top clients, including Mars Confectionery, J&J, Goya, Kellogg’s, and others, on impactful pricing projects.Advanced Data Analysis: Conducted in-depth data manipulation and provided actionable insights using SAS.Process Optimization: Automated complex data analysis steps, reducing project time by 8–10 hours per study. Developed SAS macros that optimized delivery for a team of 35+ professionals.Knowledge Sharing: As a SAS Base Certified Programmer, I have led training sessions on SAS programming, empowering team members with enhanced technical skills.I’m passionate about leveraging data and analytics to drive growth and efficiency for organizations. Looking forward to exploring opportunities to create impact through strategic analytics and innovative solutions. Show less

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  Nielseniq

  Apr 2022 - now

  Data Science and Business Intelligence Generalist/Multidiscipline

  • Data Science and Business Intelligence Generalist/Multidiscipline

    Jul 2023 - now

  • Research Executive

    Apr 2022 - Jul 2023