Yashika Vohra

Experience

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  Team Interface, The Brand and PR Wing, MICA

  Aug 2018 - Feb 2019

  Design Strategist
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  Sankalp, the Theatre Society of MICA

  Mar 2019 - Mar 2020

  Media Communications and Digital Creatives Strategist
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  Leo Burnett

  Apr 2019 - Jun 2019

  Summer Intern

  The brands that I worked on during the internship:- Forevermark (Jewellery): Ideated on brand strategy and communication, competition scanning and mapping industry trends- Old Spice (FMCG): Formed archetypes which were used to target consumers & launch a new variant- Whisper (FMCG): Mapping & analysis of emerging trends in the category- Welspun (Retail): Competition strategy analysis for the tiles and paint category- Medimix (FMCG): Competition strategy analysis to understand the face wash category & gave recommendations to better adapt communication to this new category- Ola Cabs (Services): Social media analysis & research to understand the brand perception & pain points among the users to adapt communication accordingly- Final Project on conducting primary and secondary research on 'Changing Codes of Masculinity' over the years, culling out insights and mapping of cultural trends and behaviour patterns, suggesting ideas to brands on how to harness this emerging concept for ongoing pitches. Show less

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  ICICI Bank

  Nov 2020 - Mar 2021

  Deputy Brand Manager
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  Freelance

  Apr 2021 - May 2022

  Content & Social Media Manager
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  Cognizant

  Jun 2022 - now

  Lead Experience Designer