Elif DIERICKX

Experience

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  DIM

  Jul 1998 - Dec 1998

  Merchandising manager assistant

  Merchandising recommendationKey account presentationPanel analytics

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  Intersnack France

  Jan 1999 - Jul 1999

  Innovation and Vico crisps Brand Manager assistant - ABM

  Supported the Group Marketing Manager in the new brand’s identity development and the development and launch of the new range of salty products for appetizers Launch of a brand extensionManaged the S2 promotional plan : developed the “Back to School” and "Halloween" promotion from the agency brief to the in-store delivery through agency management, packaging adaptation, sales tools developmentIdentified and recommended a product recipe modification that allowed 1M € per year of savings while keeping the user experience at its best Show less

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  Bel

  Jan 2000 - Mar 2002

  Launch of Péché Mignon de Roitelet, a breakthrough innovation on the cheese market : 15% market share gainMunster Les Petits Amis visual identity rework for better adequation between the brand positioning and its visual Brands annual marketing plans definition including budget management Relaunch of Saint Morgon brand : managed the operational launch plan, took part in the development of a new product recipe, visual identity and packaging : post-launch growth trend +10% after 3 years of sales decreaseManagement of the ATL and BTL activation plan of Munster Les Petits Amis : communication, consummer promotion , trade-marketing, in-store and out-of-store activations

  • Brand Manager Péché Mignon de Roitelet, Saint Morgon &Munster Les Petits Amis - Management : 1 ACP

    Jan 2001 - Mar 2002

  • Assistant Brand Manager Saint Morgon & Munster Les Petits Amis

    Jan 2000 - Dec 2000
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  Bel Group - Bel Foodservice

  Mar 2002 - Sept 2004

  Marketing Manager France - Innovation and strategy - Management : 1 Brand Manager

  Management of 8 brands, 90 SKU'sNew distribution channel opening : lauch of a snacking range dedicated to petrol-station and a Leerdammer range for Sandwichers following the brand acquisitionNew consumers recruitment : launch of Guilloteau soft cheese range and a Sylphide light cheese range to penetrate adult restauration marketReworked all brands visual identities to have one common and consistent brand identity with the BtoC BUImproved products recipes with R&D and factories to offer the market and consumers products in line with their expectations in terms of nutritional value and organoleptic perceptions, as well as to improve profitability Show less

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  Bel Group

  Oct 2004 - Oct 2009

  Continent, Cluster and country strategies definitionMarket research strategy development and implementation : primary and secondary researches, qualitative (FGD, IHV, optimizer) and quantitative (Usage and attitude, packaging, equity copy test...), Nielsen and IRI panelsDevelopment of campaigns in line with the cluster strategy, category creation, conqueer, development, recruiting new consumer or loyalty enhancement, media strategy and buying in 15 countries, in-store and out-door visbility improvement in 14 countries, roadshow in 8 countries and key opinion leaders activation in 4 countriesRANGE RELAUNCH in South Africa through a complete revisit of the range and range, brand and product positionning rework in line with consumers and market needs, new online and offline communication strategy, new equity copy, and media and touchpoint strategy reworkTHE LAUGHING COW BRAND RELAUNCH in French speaking African countries through a rework of the product recipe, new communication, media and promotional strategy, repositionning of price with a tier strategy and B-brand launch Show less Management of 3 ranges and 150 SKU'sOOH European marketing team implementation : organisation design, people recruitment, on-boarding and training, developped processes and tools Activation of 2 new innovation platforms and managed all on-going innovation projects2 new countries openingDefined the brands, ranges and product roles and strategies and the mid-term plans, launched and monitored the actions to implement the strategies within annual marketing plansNew promotional and communication strategies : PR, press, professional fairs Show less

  • Sub-Saharan Africa Marketing Manager - 34 countries - Management : 1 BM and 9 dotted BM in countries

    Dec 2007 - Oct 2009

  • OOH Europe Marketing manager - 10 countries - Management : 6 direct reports and 9 dotted BM

    Oct 2004 - Nov 2007
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  BIC

  Jun 2012 - Nov 2020

  Role creation, member of Stationery leadership teamDefinition and establishment of BIC commitment to Education in the World, member of the Board of Directors of the BIC Foundation for EducationRework of the BIC brand global positionning on Stationery category, and implementationDesign and implementation of BIC 2025 corporate communication plan, improvement of company reputationTeam members engagement : internal communication plan establishment, creation and launch of the "BIC Global Education Week" Show less Member of MEA SA leadership teamdevelop and lead a 21 people multicultural, transversal and decentralized high-performing team : organisation recommendation and design, recruiting, on-boarding, training, skill development, tools and processes establishment, from 6 trade-marketeers focused on distributors demands to 21 marketeers centered on consumer needsDesign and implement of the strategy and positionning of the 3 categories, Stationery, Lighter, Shaver, in the MEA South Asia areaDefine the innovation roadmap and fill the pipeline, manage the 3 innovation platforms, new category launch, new brand, new products launches in line with the cluster strategyBIC brand relaunch in Tunisia, Algeria, Egypt, KSA, Lebanon3 subsidiaries openings in Morocco, Kenya, Nigeria, 2 new countries openings, 5 countries acceleration business plansLead of the communication, promotion, media strategies, launch of 16 360 campaigns, including digital and TV Show less

  • Inclusive Business Development Director

    Nov 2019 - Nov 2020

  • BIC Education Engagement Director

    Apr 2017 - Aug 2020

  • Marketing Director Middle-East, Africa & South Asia - 76 countries - management : 21 people

    Jun 2012 - Mar 2017
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  C'est qui le Patron ?! La Marque du Consommateur

  Mar 2023 - now

  Sociétaire
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  Time for the Planet

  Mar 2023 - now

  Actionnaire

  Time For The Planet est une entreprise à mission qui souhaite rassembler 1 milliard d'euros pour déployer 100 innovations luttant contre le réchauffement climatique. Il est possible de devenir actionnaire à partir d'un euro investi. Nous sommes la dernière génération à pouvoir éviter un effondrement du climat. Agissons ensemble ! Si vous souhaitez savoir comment vous engager, c’est par ici : https://www.time-planet.com/fr

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  Essity

  Jun 2023 - now

  En charge de la stratégie des marques Lotus, Lotus Baby et Demak'Up sur les catégories Bébé, et Beauté sur la région Europe de l'Ouest et du Sud (France, Belgique, Luxembourg, Italie, Espagne, Portugal)Catégories : couches, culottes, lingettes bébé, cotons bébés, cotons adultes, lingettes démaquillantes, cotons-tiges En charge de la stratégie des marques Okay, Lotus, Tempo, Colhogar pour la région South-West Europe (France, Belgique, Luxembourg, Italie, Espagne, Portugal)Catégories : mouchoirs, essuie-tout, couchesManagement d'une équipe de 6

  • Head of Marketing catégories Baby et Beauty Care- Lotus Baby, Lotus & Demak'Up

    Jul 2024 - now

  • Management de transition

    Jun 2023 - Jun 2024