Eric BRANT

Eric BRANT

Account Manager

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location of Eric BRANTBrussels Metropolitan Area

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  • Timeline

  • About me

    Managing the BASE retail operations

  • Education

    • Insead

      2003 - 2003
      Advanced Industrial Marketing Management
    • EHSAL

      1995 - 1996
      Business to Business Marketing
    • Vrije Universiteit Brussel

      1981 - 1983
      Bachelor Informatics Informatics Bachelor
    • London Business School

      2006 - 2006
      Finance for non-Financial Executives
  • Experience

    • Various IT Companies

      Sept 1984 - Dec 1988
      Account Manager

      For IT companies I sold as sales representative and account manager hardware, software, total solutions in office and CADCAM environment. I experienced what it is to sell to SME and CORPORATE customers. During that period apart from the technical product knowledge, I learned and apply the basic sales techniques as well as the strategic ones.1987 – 1988: Prime Computers NV – Zaventem1986 – 1987: Micro-Computing NV – Merelbeke1985 – 1986: Bell Telephone NV – Antwerpen1984 – 1985: ADP – Brussel Show less

    • MCC Compulec NV

      Jan 1989 - Dec 1993
      Sales Manager

      April ’93 – December ’93: Sales manager major accounts team – Leuven• Organise the merged major account team of MCC-Compulec N.V.• Lead and coach the major account sales team and the sales admin pool (13 team members)• Generate a turnover of €12 million (45% of MCC-Compulec N.V. total turnover)February ’92 – March ’93: Manager system integration team – Leuven• Set up and organise a new division within Compulec N.V.• Define the marketing and sales strategy of this new division• Support and motivate the Compulec N.V. sales divisions for the sales of the new servicesJanuary ’89 – January ’92: Area sales manager – Zaventem• Lead the new Compulec N.V. sales site in Zaventem• Start up and develop the PC products and networks sales to the business market in the Brussels regionActivity: IT reseller representing IBM, Compaq, Toshiba, HP, 3Com, Novell, Microsoft.During this full five years I built my leadership and sales management skills. I acquire hiring and coaching techniques, I learned how to keep a sales team and an admin team motivated and how to achieve with these teams sales objectives. Show less

    • Belgacom Enterprise Business Unit

      Jan 1994 - Dec 2008

      • Lead and manage the sales forces (125 team members) organised in vertical segments of the corporate market (top 500 holdings, ca 3500 companies in Belgium)• Achieve the revenue (ca. €700 million) and the margin in the fix line, mobile and system integration solutions and outsourcing services• Define and lead the implementation of the sales approach together with marketing and presales• Drive and lead the ‘transformation to a solution centric organisation’ of the Corporate Market DivisionThanks to the merge of the 3 top Belgian ICT companies: (Belgacom, Telindus, Proximus) I experience what it is to be one of the directors that lead a huge reorganisation.I also learn to merge big corporate sales teams with major differences in culture and backgrounds. Furthermore I extend my network to the CxO community of the leading company’s active on the Belgian market. Show less • Lead and manage the legal entity Belgacom Skynet N.V. with two subsidiaries : SIA and Extenseo (150 team members)• Define the mission of this new media entity in the Belgacom Group• Define the strategy of this new media entity• Define the organisation model of this new media entity• Define the new revenue, EBITDA and EBIT objectives to generate positive results with Belgacom Skynet N.V. and lead the action plan the achieve these new objectivesFirst, I learned to prioritize my energy to get quickly a correct helicopter view on the digital media market and on the status of the company, so that I could focus from the start in the definition of a mission and a strategy taking into account many stakeholders. Furthermore, this experience was very rich in managing the full financial aspects of a company and in deciding on an action plan to make it profitable. Show less • Start up the approach of this new segment• Formulate vision, mission and define strategy• Translate strategy in sales and go-to-market approach with the team• Set the objectives and manage the P&L (€45 million budget, turnover €500 million)• Lead the department of 100 team members via four direct reports:o Tele-saleso Field saleso B2B distribution saleso Marketing operations with following teams: strategy execution and planning  sales performance and efficiency  customer operations  campaign management  CRM tools & processes Show less

      • Sales Director Corporate Customers

        Jun 2007 - Dec 2008
      • CEO

        Jan 2007 - May 2007
      • Senior Manager SME

        Jul 2003 - Dec 2006
      • Senior Manager Business Segment

        Jan 1999 - Jun 2003
      • Lead Sales Manager Agents

        Nov 1996 - Dec 1998
      • Lead Manager Direct Sales

        Jan 1994 - Nov 1996
    • Alcatel-Lucent Enterprise

      Mar 2009 - Mar 2013
      Country Director, Belux

      • Lead and manage the direct, indirect sales and presales force (14 heads)• As from 2009, increase the revenue from €18.5 million to €21.25 million in communications and networks with the team• On top of this revenue, increase the Genesys (contact center solutions) revenue as from €2.5 million to €4 million and this in two years• Start to deploy a two-tier distribution-channel focused on data-center networkAlcatel-Lucent Enterprise's activity:Supplier of telephony, unified communications, contact centers and data networks solutions.Operate with work-processes of a big international ICT company, where the support of Belux sales and marketing operations is done from several different European countries and the United States. Show less

    • 4UScore BVBA/SPRL

      Apr 2013 - now
      Owner

      Dynamic and authentic Commercial Leader with solid proven experience in ► people management ► sales ► go-to-market ► changeto create value for companies, their customers and their employees.Self-employed.

    • Nextel NV/SA

      Apr 2013 - Feb 2015
      Managing Director / Chief Commercial Officer (freelance mission)

      • Lead the operations (delivery, maintenance, sales administration) division, enterprise and SME sales teams, portfolio management and marketing (145 team members)• Define the vision and strategy together with the management team• Implement successfully the healthcare segment approach• Implement the sales approach transformation• Manage the P&L (€30 million revenue), reporting directly to the company owner• As from January 1st 2015, as Chief Commercial Officer, I prepared the merger of the Siecom, Nextel, Newtel, Securipoint and TelelinQ sales, presales (product management) and marketing teams.o Managed the transformationo Elaborated and implement the commercial budget plan for 2015 aligned with the financial expected resultso Elaborated and implemented the new commission plan for the merged sales forceso Designed the sales & marketing strategy for 2015Nextel's activity: ICT integrator and telecom player for the enterprise and SME market with special focus towards public and healthcare segments, providing solutions in data networks & security, cloud and mobility, telephony and unified communication, internet, mobile and fix operator services, safety and security.As from January 2015 Nextel merged with Telelinq, Siecom, Newtel and Securipoint. The new organisation is branded Nextel NV/SA and is situated in Wommelgem and Zaventem. Show less

    • Orange Belgium

      Jun 2015 - May 2017
      Director B2B Indirect Channels (2 years freelance mission)

      • Focus on developing and implementing the B2B (SME) indirect sales channel strategy, while sustaining a win-win business relationship with the stakeholders of the Orange Belgium sales channels' ecosystem• Drive the cross-departmental go-to-market transformation on both the sales & marketing operations and the channel & customer support• Turn around the SME customer base decline and improve this KPI with more than 30% in a sustainable way• Lead the indirect channel team

    • Unify

      Oct 2017 - Mar 2018

      • Continue to lead the channel development for Unify Belgium• Continue to lead the transformation from a direct to an indirect sales mode, while managing the complexity and ambiguity of this change• Lead the strategic approach of key players in the market to sell UNIFY’s new cloud solutions portfolio • Lead and manage the commercial teams in Belgium• Lead the transformation from a direct sales to an indirect sales mode, while managing the complexity and ambiguity of this change• Review and optimise the processes where appropriate*

      • ad interim Director Business Transformation and Go-To-Market Strategy (3 months freelance mission)

        Jan 2018 - Mar 2018
      • ad interim Country Manager Unify Belgium (3 months freelance mission)

        Oct 2017 - Jan 2018
    • EDF Luminus

      Jun 2018 - Oct 2018
      Strategy and Go-To-Market manager energy efficiency solutions

      In mission at a Minds&More for EDF Luminus► define the strategy► elaborate a 360° go-to-market plan► prepare the implementation plan

    • Telenet

      Jan 2019 - now

      - Lead the SOHO Sales channels and the SOHO Service Center - Lead the SOHO sales channels - Lead the sales by phone, chat to the business market to 100 employees- Lead directly via 2 managers 18 telesales account managers- Lead indirectly via 1 manager and 3 sales coordinators the sales acts of 231 advisors in the internal and external service centers- Implement the adequate transformations to boost the sales in revenues via these channels In mission at Minds&More for Telenet until October 2019- lead and coordinate Telenet B2B approach of Brussels: - Direct, indirect, telesales, digital channels - Go-to-market

      • Telenet SOHO Customer Interactions Director

        Feb 2021 - now
      • Director SOHO Sales Interactions

        Apr 2020 - Feb 2021
      • Sales Director Business Sales Human Remote

        Sept 2019 - Apr 2020
      • Brussels lead Telenet Business

        Jan 2019 - Apr 2020
    • ADMbelgium

      Sept 2020 - now
      ADM ambassador for Telenet
    • BASE (Telenet Group)

      Apr 2023 - now
      BASE Retail Team Manager
  • Licenses & Certifications