Mackenzie Brown

Experience

• 

  Charcoal Group of Restaurants

  Oct 2018 - now

  Supervisor/Server

  Leading member of both opening teams at Burlington, Oakville, and Toronto locations.Within the supervisor position, my roles and responsibilities directly related to providing a positive guest experience, building strong relationships with team members, as well as providing professional development for both new and seasoned employees.

• 

  Cowbell Brewing Co.

  May 2019 - Nov 2020

  Brand Representative

  Attend and coordinate a variety of festivals and sporting events to interact with new andexisting brand ambassadorsApply product knowledge to support the purchasing needs of the customers with respect toCowbells wide range of productsWorked with and learned from the territory managers within Toronto to help build and keeprelationships with current and future accountsPromote Brand image and awareness through social media including Instagram, Twitter,and FacebookCoordinate logistics of Toronto based programs and events Show less

• 

  StoryBilder

  Nov 2020 - Jun 2021

  Digital Marketing Specialist

  Measures and report KPIs of all digital marketing campaigns and social media insightsDrive influencer outreach and conduct/maintain PR contact listsBrainstorm new and creative organic/paid growth strategiesDrive consistent, relevant traffic and leads to social media platformsEnsure brand aesthetic and presences is consistent through all social media platforms

• 

  Influicity

  Jun 2021 - now

  Develop full campaign proposals, including creative / metrics/pricing/timing, based on client requestsManaging multiple ongoing influencer campaigns, events, podcast content, etc.Brainstorm new and creative organic/paid growth strategiesInfluencer research, analysis, recommendations, procurement, and outreach.Conceiving out-of-the-box campaign concepts based on platform capabilities,current trends, and brand goalsDevelop influencer rosters based on demographic/geographic criteria,using our internal toolsDeveloping influencer reports, content analysis, and recommendationsMonitoring and responding to influencer questions and issues Show less

  • Sr. Client Service Manager

    Sept 2023 - now

  • Client Services Manager

    Apr 2022 - now

  • Client Services Coordinator

    Jun 2021 - now