Erandi Rajakaruna

Experience

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  MyDoctor (A Subsidiary of Axiata)

  Jan 2013 - Jun 2016

  Assistant Manager Marketing

  • Identified new market and acquired key corporate customers.• Planned, coordinated, and participated in industry exhibitions.• Worked closely with the technical staff for daily operations.

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  Autobahn (Authorized Reseller of Audi in SL)

  Jul 2016 - Feb 2019

  Assistant Manager-Marketing

  • Dynamic Assistant Manager Marketing at Autobahn, adept in both branding and performance marketing for the Audi brand. Expertise in steering digital communications and liaising with multiple agencies to ensure optimal creative output.Key Responsibilities:• Upheld and advanced the Audi brand, ensuring its consistent representation and prominence in SL.• Led branding and performance marketing campaigns on digital and social platforms, driving brand awareness and sales conversions.• Coordinated with multiple creative agencies to streamline and enhance the quality and effectiveness of marketing materials and campaigns.• Regularly analyzed and reported on campaign performance, optimizing strategies for better ROI.• Partnered with sales, after-sales, and other internal teams to ensure aligned and comprehensive marketing strategies. Show less

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  British Council

  Mar 2019 - Sept 2022

  Assistant Marketing Manager UK Qualification

  • Partnership Management: Nurtured and fortified relationships with key partners, ensuring collaboration and alignment with the British Council's objectives.• Digital & Social Communications: Led the execution of digital and social media strategies, enhancing the British Council's online presence.• In-house Event Management: Coordinated and managed in-house events, ensuring smooth execution and alignment with branding goals.• Branding for UK Qualifications: Oversaw branding initiatives specific to UK Qualifications, ensuring consistency, recognition, and prestige in target markets.• Collaborative Efforts: Worked closely with the broader marketing team, ensuring integrated and cohesive branding and communication strategies. Show less

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  Touch Media.lk

  Nov 2021 - now

  Marketing Manager

  • • Key Account Management: Cultivated and strengthened relationships with key clients, ensuring consistent satisfaction and retention.• Social Campaign Execution: Led the development, launch, and optimization of social media campaigns tailored to client objectives.• Performance Analysis: Utilized tools like Google Analytics and Sprout Social to monitor and report on campaign metrics, ensuring targets were met.• Budget Oversight: Managed client budgets efficiently, ensuring optimal allocation across various campaign elements.• Team Collaboration: Worked closely with content, design, and analytics teams to ensure cohesive campaign execution.• Client Reporting: Provided clients with regular updates on campaign performance, insights, and recommendations for future strategies. Show less

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  JUST Retail & Distribution LLC

  Nov 2022 - now

  Marketing Coordinator

  • Campaign Planning and Execution: Collaborate with the marketing team to plan and execute marketing campaigns that align with the company's objectives.• Market Research: Conduct market research to identify consumer trends, competitor activities, and opportunities for market expansion. • Social Campaign Execution: Led the development, launch, and optimization of social media campaigns.• Performance Analysis: Utilized tools like Google Analytics and Sprout Social to monitor and report on campaign metrics, ensuring targets were met.• Budget Oversight: Assist in managing the marketing budget, ensuring cost-effective strategies and optimal allocation of resources.• Managing Ground Activations Planning and executing a range of promotional and sales-oriented activities at physical locations, contributing to increased brand visibility, customer engagement, and overall business growth. Show less