Adela Putri

Experience

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  Universitas Bina Nusantara (Binus) International

  Jan 2012 - Jun 2015

  Teaching Assistant

  I assisted faculty members to teach Computer Graphic II, Typography II, and Typography III. I also became student advisor for students who have difficulties in studying graphic design during my undergraduate university years.

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  Crying Onion

  Jan 2013 - Jan 2014

  Graphic Designer

  Design User Interfaces (UI) for website and mobile applications, including game development.

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  AP9 Design & Marketing

  Aug 2014 - Aug 2020

  Design and Marketing Consultant

  AP9 Design is a visual communication and branding consultancy owned by myself. I have been actively gaining orders from various clients since 2014 and known for my works in branding, concepting, content creation, presentation design, and UI/UX.Clients: Gojek, Narasi Design & Furnishings, Kalachakra Consulting, othersKey Learnings: consulting, screen designs, branding, concepting, content creation

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  IMCode Group

  Oct 2014 - Dec 2014

  Graphic Design Intern

  During the internship period, I was responsible to create branding, company profile, and other design supports for marketing purposes needed by the company and its clients.

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  Social Innovation Acceleration Program

  Aug 2017 - Aug 2019

  Co-Founder of Avasya Water

  Avasya Water is a social venture aims to provide safe drinking water for rural areas in Indonesia, starting from Kupang, East Nusa Tenggara. I involved in the development of the business plan and took major responsibility for the operations strategy and planning, as well as the branding.Key Achievements: the first social business plan in Prasetiya Mulya, taken further at Social Innovation Acceleration ProgramKey Learnings: market research, campaign planning, budgeting, operation strategy and planning, problem-solving Show less

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  VOSPAY

  Sept 2018 - Aug 2020

  VOSPAY is a financial technology startup company providing digital credit for the underserved. Building the company from the ground-up with the C-levels, I conducted rigorous research and develop marketing strategies to accelerate the growth. I led and empowered my team to execute the plans and manage all of the marketing activities to gain traction while delivering high-quality works with various stakeholders management involving more than 10 financial institutions and various merchant partners.Key Achievements: reached average growth of 23% on user activation and 59% on transactionKey Learnings: marketing communication, market research & analysis, social media management, digital marketing, UI/UX, event management, problem-solving, project management, marketing system development and improvement Show less

  • New Product Development

    Apr 2020 - Aug 2020

  • Marketing Manager

    Sept 2018 - Aug 2020
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  TaniHub

  Sept 2020 - Jun 2022

  Part of TaniHub Group, TaniFund is a peer-to-peer lending providing loan for local farmers and MSMEs. As a Marketing Manager, I develop all marketing channels from offline to digital marketing as well as liasing with the technology team to provide product features and marketing tools that will benefit to the growth of customer acquisition and retention.Key Achievements: reached highest customer acquisition, total transactions, and active customers throughout the history of the company with average MoM growth 40% of customer acquisition, 22% on transactions, and 16% on active customers.Key Learnings: marketing strategy, marketing communication, digital marketing, social media management Show less

  • Senior Marketing Manager

    Oct 2021 - Jun 2022

  • Marketing Manager

    Sept 2020 - Oct 2021
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  Pluang

  Jul 2022 - now

  Owning various brand marketing campaigns and projects with integrated approach, ranging from in-app, CRM, social media, website, media placements, paid conversion, paid awareness, video podcasts, KOLs, OOH, TVC, PR, events, and others. I handled go-to-market strategy, end-to-end campaign management, up to campaign performance and business impact analysis.Key Achievements: achieved 2nd position of top-of-mind investment platform brand (based on 2023 Brand Health Tracking study), achieved Excellence in Brand Strategy category award from Marketing Excellence Awards Indonesia 2023, achieved double nominations for The Best PR Campaign for Banking/Financial Services and The Best Use of Celebrities/Influencers from Marketing Interactive PR Awards 2024, achieved Best Marketing Campaign in Finance Category from The Drum APAC Awards 2024 Show less

  • Brand Marketing, PR and Events

    Jan 2023 - now

  • CEO Office Marketing

    Oct 2022 - Jan 2023

  • Partnership GTM Marketing

    Jul 2022 - Oct 2022