Cosmina Alice Draghici

Experience

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  Ipsos

  Apr 2013 - Jul 2013

  Interview Operator

  Conducted quantitative research, collecting and analyzing data to support market insights.Explained survey content and objectives to respondents, ensuring high response rates and accurate data collection.

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  UNIQA Asigurari

  Feb 2015 - Mar 2016

  Receptionist

  Managed client communications, ensuring all inquiries were addressed promptly and accurately.Handled administrative tasks, maintaining organization and efficiency within the office.

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  Orange Services

  May 2015 - Oct 2015

  Mobile Data Executive

  Provided accurate information about products and services, achieving a customer satisfaction rate of 95%.Promoted company products through effective communication, contributing to a 10% increase in sales.

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  Budureasca

  Mar 2016 - Nov 2019

  Coordinated marketing strategies with internal teams, leading to a 30% increase in brand awareness.Managed relationships with clients and suppliers, negotiating contracts that saved the company 15% on marketing expenses.Planned and executed promotional events, attracting over 1,000 attendees and generating a 40% increase in sales.Monitored and analyzed the effectiveness of promotional campaigns, adjusting strategies to improve ROI by 20%. Created detailed wine descriptions and promotional content, enhancing product knowledge among customers and staff.Coordinated with agencies and suppliers to develop marketing materials, ensuring alignment with brand standards.Participated in national and international wine fairs, promoting the company’s portfolio and increasing brand visibility by 25%.

  • Marketing Specialist

    Mar 2016 - Nov 2019

  • Marketing Assistant

    Mar 2016 - Dec 2017
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  SEPHORA

  Dec 2019 - Mar 2022

  Customer Relationship Management Specialist

  Managed loyalty program, from attracting new leads to encourage them to upgrade their status, enhancing subscription and loyaltyPlanned and coordinated over 50 CRM campaigns annually, contributing to a 15% increase in customer engagement.Managed the development and deployment of creative materials for CRM campaigns, ensuring consistency and quality.Collaborated with marketing, e-commerce and supply chain teams to streamline CRM processes, reducing campaign turnaround time by 20%.Handled customer complaints and feedback, resolving 95% of issues within 48 hours to maintain high customer satisfaction.Analyzed CRM reports to identify trends and insights, informing strategic decisions and improving future campaign performance. Show less

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  Samsung Electronics Romania

  Mar 2022 - Apr 2024

  Email Marketing Coordinator

  Managed the loyalty program and complex retention campaigns that increased customer retention by 20%, enhancing overall customer satisfaction.Actively participated at Go to Market (GTM) strategies for all the new Samsung products, as owner of the digital marketing channelCoordinated over 100 lifecycle email campaigns, achieving an average open rate of 30% and a click-through rate of 15%.Conducted A/B testing on email campaigns to optimize subject lines and content, resulting in a 10% increase in engagement.Collaborated with cross-functional teams and managed stakeholders to align CRM strategies with brand goals, improving campaign effectivenessAnalyzed customer data to segment audiences and personalize email content, leading to a 25% boost in targeted campaign performance. Show less

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  NN

  Nov 2024 - now

  Customer Communications Manager

  As Customer Communications Manager at NN, I design and implement the customer engagement strategy, overseeing planning, content creation, and execution across channels such as email, push notifications, SMS, and letters. I also develop and implement communication campaigns with cross-sell, retention, and contractual purposes, ensuring alignment with the company’s objectives and strategy. Using Salesforce Marketing Cloud, I oversee end-to-end campaign execution to enhance customer experience and drive engagement throughout the customer lifecycle. Show less