Kati Faucitano

Experience

• 

  Videofirma Makuuni

  Jan 1999 - Jan 2002

  Area Sales Manager

  • Strategic and operative responsibility of two stores, including sales-, marketing- and budget -responsibility. As achievement, doubled sales and new store opened in town• Team Leadership

• 

  Aurinkomatkat Oy

  Jan 2002 - Jan 2005

  Travel Guide

  • Customer experience; responsible for challenging excursions and tours• International co-operation with several hotels and agencies

• 

  Aurinkomatkat

  Mar 2005 - Nov 2014

  • Digital marketing; social media, newsletters• Service office and store network marketing, branding, launching campaigns, new services and products• Marketing automation; personalized customer communication and content development • Management, optimizing and development of Aurinkomatkat.fi• Service design• Digital customer experience | UX• Sales Promotion, re-sellers

  • Marketing and Communications Specialist

    Nov 2008 - Nov 2014

  • Product and Content, Supervisor

    Mar 2005 - Nov 2008
• 

  Finnair

  Nov 2014 - Oct 2020

  Marketing and Communications | Project Manager

  Marketing management• Country marketing responsible of Finland and strategically important markets in Europe. Responsibility of marketing, digital sales and brand development • Creation and implementation of strategy and multichannel yearly plans • Multi-channel marketing in own, bought and earned medias• Planning, executing and developing campaigns • Budget responsibility and budgeting• Measuring, analyzing, optimizing results and actions Business Co-operation/Partnerships • Developing co-operation and leading marketing projects in wide partner network (advertising-, media-, PR-, digital agencies and freelancers/influencers) and internally in wide organization • Partner marketing implementation and development with international country offices, airports, hotel chains and with Finnair Plus partners such as Balmuir, Lindroos, Hertz, lippu.fi Brand management • Renewal of Finnair brand identity, as responsibility all visuality and campaign concepts • Brand campaigns Project Management • Creation and launching concepts for campaigns, performance marketing, Travel Retail and ancillaries • Several content creation projects • Launch of Finnair Holidays, ancillaries and destinations • Global airport marketing concept • Influencer marketing campaigns • Several events, such as Matkamessut• Travel Retail: responsible of brand refreshment project, development of catalogues, prints and store marketing • Recruitment campaings: planning, executing and developing• Employer branding projects Achievements • Several percentages increase in digital sales, in marketing results and in brand value • Most successful campaign, MATKA, in Finnair’s history (until then)• Tens of campaigns per year with exceeded targets • Development of new processes for co-operation, for online measurement, analysis and optimization Show less

• 

  Rastor-instituutti

  Dec 2020 - Jan 2022

  Consultant
• 

  Suomen Osto- ja Logistiikkayhdistys LOGY ry

  Jan 2022 - Oct 2022

  Marketing and Communications Manager
• 

  Business Helsinki

  Oct 2022 - now

  Head of Marketing and Events

  - Leading marketing and events -team, focusing on the development of collaborative processes and practices across a large organization.- Managing multi-channel marketing initiatives, events, and training programs targeted at businesses and entrepreneurs. Responsible for setting objectives, measuring outcomes, analyzing results, and optimizing performance.- Developing and implementing a comprehensive marketing strategy, including content and channel strategies.- Responsible of various multi-channel brand and tactical campaigns.- Elevated targeted marketing communications by leveraging marketing automation models and audience segmentation. Show less