Melina Simonian

Experience

• 

  4over

  May 2010 - Nov 2022

  Supervised, motivated and directed a team of graphic designers creating print and digital content for performance marketing deliverables, serving 50k active customers and all internal departments such as HR, Sales, Plant Managers in several facilities, Customer Experience and Product Development.• Generated revenue by creating average of 25 monthly marketing campaigns.• Administered and fulfilled website content, series of marketing campaigns and resource library simultaneously for 4 subsidiaries of different brands with individual voices, messaging and branding guidelines, contributing to company revenue... Show less Led and guided team of 9 designers, copywriters and content producers by delegating and distributing work and help manage department workload and make adjustments accordingly. • Took initiative to use and oversaw project management tool JIRA for requests while managing multiple priorities daily on tight deadlines.• Organized, managed and executed creative projects from concept through completion with collaborating with the team.• Empowered team and managed quarterly goals and annual reviews, elevating performance, morale and cooperation. • Managed and maintained deadlines at each stage of the creative project.• Handle daily and hourly interruptions as expected, guarantee projects move toward completion, during which revisions are requested and directions are changed sometimes. • Print production support and spot-check artwork for brand compliance and adherence to project objectives. • Guide & direct designers during each project in order to improve their choice of typography, layout and hierarchy of information skills. Show less Designed and produced print and digital assets, product samples and collateral for company-wide projects across range of formats to support and convey consistent brand voice and strategy.• Contributed to the innovative development of the creative team and enhancing layouts to the next level.• Upheld brand and reputation by designing monthly trade publications or graphic design magazine ads or covers.• Partnered with Business Development during annual trade shows across US and Canada, creating branding collateral, booth design, signage and communication emails. Show less

  • Creative Services Supervisor

    Sept 2019 - Nov 2022

  • Creative Services Team Lead

    Dec 2017 - Aug 2019

  • Graphic Designer / Project Coordinator

    May 2010 - Dec 2017
• 

  Alternative Health Center - Acupuncture & Functional Medicine

  Mar 2023 - now

  Freelance Graphic Designer

  Working on various marketing projects to boost the brand for Lilac Festival and promoting the new office in Pine Mountain Club.

• 

  Peyton Barber Foundation

  Jun 2023 - Oct 2023

  Freelance Graphic Designer

  Creating the company brand identity, promoting an annual shoe drive through social media and print advertising.

• 

  DAS42

  Jun 2023 - now

  Freelance Graphic Designer