Katrina Simyab

Experience

• 

  Madison College

  Aug 2008 - Sept 2015

  • Created effective social media campaigns to increase the number of engaged brand followers on our top three social platforms (Facebook, Twitter and Instagram) by 35% in the first five weeks of employment and by a to-date total of 75.7%. • Implemented innovative social media hashtag and video campaigns that resulted in over 4000 organic brand impressions. • Wrote compelling copy for innovative social and digital content, including video scripting, webpages, and newsletters to be used by over 50,000 students and staff annually. • Provided comprehensive Google Analytics and social trend reports for quarterly community management feedback, which doubled organic communications with target audiences. Show less • Managed 200 orientation events per academic year while providing on-site customer service support which lead to gaining critical knowledge of target student audience that has supported current effective social media communications. • Developed and produced a brand new virtual orientation while managing a budget of $10,000 and the interest of multiple stakeholders to serve over 40,000 college students.• Rebuilt the former college-wide orientation procedures using strategic planning which tripled the number of student orientation attendees in the first year of implementation. • Used data mining to research and purchase all orientation and marketing promotional materials which assisted in an increase in student event admissions by 80%. Show less • Managed and developed all office social media community communications and event promotion campaigns as well as answered social media constancy questions for over 60+ college clubs. • Developed new office workflow system and managed implementation for student staff of four.• Created the winning brand campaign and name for new campus events web app that currently serves over 35,000 college students yearly.• Assisted with coordination and on-site management of college events such as; campus fun day, first week welcome, new student orientation, and graduation. These events in total served over 10,000 participants. Show less • Provided customer service to college faculty and staff, both in person and over the phone with an average total of 150 unique interactions per day. • Cultivated deep knowledge of Madison College policy and procedure which provided strong brand understanding to supplement future positions in the college.• Assisted with bi-yearly convocation planning, including data mining large volumes of data entry. • Mastered data entry skills and Microsoft Word and Excel document creation to exceed job expectations. Show less

  • Social Media Specialist

    Jan 2015 - Sept 2015

  • Administrative Planner

    Jan 2013 - Jan 2015

  • Clerical Technician- Student Life

    Jul 2012 - Jan 2013

  • Receptionist- The Center for Excellence in Teaching and Learning

    Aug 2008 - Aug 2012
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  The Clarion

  Jan 2011 - Jan 2012

  Arts and Culture Editor

  • Wrote and edited monthly articles for a readership of over 18,000.• Assigned articles to staff writers and edited article submissions. • Determined what stories would make it into the Arts and Culture section for each printed and online publication.

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  JC Films and Production

  Feb 2013 - Jul 2015

  Director of Productions and Promotion

  • Created and maintained innovative social media campaigns to promote JC Films which lead to an increase in the company’s social engagement levels by 40%.• Managed all details of company’s first Marcus Theaters Madison feature film premiere including social media campaigns, TV promotions, printed materials, ticketing and day-of assistance. • Employed strategic email and social media communications to secure more than $2000 in local sponsorships and promotional opportunities for JC Films projects.• Coordinated communications to secure shooting locations, props, wardrobe and talent for multiple award winning projects that were all completed on time and under budget. Show less

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  Group Health Cooperative of South Central Wisconsin

  Sept 2015 - Sept 2021

  • Developed and implemented monthly social media campaigns to engage with our 40,000+ members.• Served as member of internal Intranet Oversight Committee and LGBTQ+ Committee, helping to set best practice guidelines and further organizational innovations. • Regularly updated company SharePoint websites to maintain accurate information and brand standards.• Crafted email templates using Constant Contact and copywriting for marketing emails reaching 48,000 recipients on a monthly basis.• Maintained company Google Analytics to complete data informed decisions. •Launched first company Wordpress blog while providing copywriting and editing on all posts. Show less • Developed and implemented social media campaigns to engage with our 40,000+ members.• Managed company-owned digital marketing content including graphics, multimedia, and text.• Updated company website to maintain accurate information and brand standards.• Crafted email templates in Constant Contact and copywriting for marketing emails to reach over 48,000 recipients on a monthly basis. • Managed new Sharepoint website project implementation to streamline customer service web interactions.• Provided consultation on marketing project digital design and content creation to ensure all efforts are relevant and successful. Show less

  • Digital Content Project Manager

    Nov 2019 - Sept 2021

  • Web/Digital Content Developer

    Sept 2015 - Nov 2019
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  Content with Katrina

  Jul 2018 - now

  Owner & Digital Marketing Manager

  Content with Katrina specializes in modern copywriting, social media, and digital marketing for customer-focus brands. With over ten years of experience in content creation, I've worked with dozens of clients to help jumpstart their digital marketing efforts. From SEO optimized blog posts, to high-converting Facebook ads, fresh social media copy, and everything in between!

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  Rossman Media

  Jan 2021 - Jun 2022

  Social Media Manager

  • Served as a lead crisis communications strategist for brand audit projects identifying specific struggles and tactics to improve brand reputation and PR issues. • Wrote customer-focused copy that converts for client social media calendars. • Engaged and build active audiences around brands big and small as a community manager for multiple clients. • Provided real-time support for customer inquiries while consulting with brands on audience management best practices. • Analyzed the performance of multiple marketing objectives to write brand response guides and customer support scripts. Show less

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  Arizona State University - Walter Cronkite School of Journalism and Mass Communication

  Jun 2022 - now

  As associate faculty, teach online courses in the Walter Cronkite School of Journalism and Mass Communication, including Digital Audience Analysis. •Assists faculty through the grading and evaluation of class assignments. •Provides additional research and verification to student submissions utilizing digital marketing best practices. •Performs administrative tasks as needed.

  • Associate Faculty

    May 2023 - now

  • Academic Associate

    Jun 2022 - now