Shahinur Rahman

Experience

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  RightWave

  Aug 2010 - Apr 2019

  Allocating resources across teams to accommodate client delivery.Client kick of meeting for configuration of Marketing Automation tools as per clients’ business modelScheduling business review meetings with client, providing insights on work done and increasing business/ allocated association.Reports and Analytics using MS SQL, Marketo and SFDC.Services to comply with Global mails regulations like GDPR, CAN-SPAM etc.Working with Marketing Automation tools like Marketo, MailChimp, Hubspot.Data Quality Governance across databases.Planning marketing campaigns.Lead Generation Campaigns, Demand Generation Campaigns.Lead Lifecycle ManagementLead ScoringA/B Testing of Emails and Landing PagesIdentify the pain areas of client/user and provide a technical solution proactively.Final reviewer and Quality assurance on delivery.Monitoring and maintaining optimum resource hour utilization. Show less Primary responsible person to understand requirement and converting it into specification and getting it done.Maintaining clients’ delivery quality, Attention to Detail, Client Satisfaction. Final review of items before delivery.Communicating with clients directly. Understanding clients’ requirement via direct communication over IM, Voice Call, Web Conferences.Providing inputs on clients’ email marketing strategy, suggesting on latest trends and best practices.Lead Generation programs.Tracking clients’ projects, requests and tasks and be on top of it to get them delivered within designated timeline.Designing Campaigns in Marketo as per the objective, defining target segments.Working on Nurture Campaigns, Lead Database, Analytics in Marketo; working on Smart lists.Email Campaign execution. Planning, execution, defining target segments. (Both automated trigger email campaigns as well as regular bulk email campaigns) in Marketo and other Marketing Automation tools.Understanding campaign performance, providing reports and representation of reports.Creating reports using MS SQL.Pulling reports on Campaign ROI and , measuring Campaign Influence on Opportunity Closed.Data cleansing, standardization and maintaining data quality.Monitoring team-members’ performance, mentoring and providing support.Various reports related to campaigns, web-forms, web visits, user activity and various other SQL based reports as per clients’ requirement.Creating SFDC Reports/ Workflow Rules/ Assignment Rule/ Validation Rules/ Field dependency.Working on Marketing Automation tool Marketo, MailChimp, Hubspot etc. Show less Email Campaign designing, execution, defining target segments. (Both automated trigger email campaigns as well as regular request campaigns)E-mail marketing campaigns, Web-forms, Webinars. Scoring and reporting.Developing report queries with knowledge of MS SQL.Communication with client via online meeting/ direct calls and email to understand their requirement. Planning of project and implementation.Creation of rules in Salesforce for lead routing as per Clients’ requirements for better convenience for the Sales team.Basic Salesforce Administrative task.Dashboard report, periodic reports and other on-demand/ automated Reports generation. Show less

  • Sr. Customer Relationship Manager

    Aug 2018 - Apr 2019

  • Associate CRM

    Aug 2015 - Jul 2018

  • Team Lead

    Feb 2013 - Aug 2015

  • e-Marketing Consultant

    Aug 2010 - Feb 2013
• 

  BlackRock

  May 2019 - Jun 2021

  Associate

  Campaign LeadStrategic consultation on Campaigns to the stake holdersGlobal Stakeholder ManagementPersonalized Campaign Management and Execution using EloquaDefining automated trigger based campaigns and nurture campaignsDefining segment, email and execution.Regular meetings with Marketers to understand future road map and suggesting best way of implementation.Defining, managing and optimizing segmentation Services to comply with Global mails regulations like GDPR, CASL, CAN-SPAM etc.Working with Marketing Automation tools Eloqua and governanceWorking with Database Team for Data Quality GovernanceLead ScoringFinal reviewer and Quality assurance on delivery.Queue managementData cleansing and standardization Show less

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  Northeastern University

  Jun 2021 - Oct 2021

  Marketing Automation Specialist
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  Mindtree

  Oct 2021 - now

  Technical Architect