Shachi Mall

Experience

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  Standard Chartered

  Apr 2011 - Jun 2011

  Summer Intern

  OCC(Middle markets) - Opportunity assessment and strategy recommendation for middle market clients>Analysis of infrastructure sector in India with emphasis on roads and highways>Financial assessment and qualitative analysis of prospective clients - developing business credit applications(BCAs) and making recommendations for acquisition of assessed accounts.

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  ICRA

  May 2012 - May 2015

  Senior Analyst

  Credit rating and debt servicing capability assessment >Handled portfolio of large corporate clients in Real Estate, Construction and Education >In depth analysis of operational and financial risk profiles of the companies based on industry dynamics, business and competitive position and financial performance >Carried out due diligence through extensive interaction with all stakeholders such as company top management, promoters and bankers Industry research and ICRA official press release >Authored 100+ post rating release and credit perspective report for media release >Authored research paper on real estate market in south India Show less

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  OnlinePrasad.com

  May 2015 - now

  VP Operations

  Business operations & Strategy: 1. Business planning and go to market strategy >Lead the travel unit with complete P&L responsibility>Optimised key business metrics such as avg. time of fulfilment, transaction abandoned rate, cancellation rate, etc>Maximised revenue by using insights from data analytics to upsell related services like hotels and cabs2. Setting up & Scaling of customer support functions >Implemented new CRM system which improved operational effectiveness and customer experience >Improved existing IVR system which reduced call drops by 35% and customer handling time by 20% 3. Establishing order management systems for multi channel sales>Curated and listed products on all e commerce market places such as Amazon, Flipkart, Snapdeal and Shopclues>Set up processes for managing multi-channel order flow and just-in-time inventory procurement>Liason with vendors, payment gateway providers and othersProduct management & Marketing:Product management – Android Mobile app>Partnered with cross functional teams for content strategy and design of user interface >Optimised and improved the functionality through insights from analytics and customer feedback > Ran alpha and beta tests to drive product adoption and achieve scalability Digital marketing>Conversion Rate Optimization (CRO) – A/B testing of ad copies and landing pages which helped increase conversions by 30%>Google Adwords – Setup campaign budgets, created ad copy, landing pages and tracking on google analytics>Facebook Ads– Planned campaigns and budgets, created ad copies and monitored results to drive conversions Show less

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  YouTube

  Aug 2017 - now

  Content Creator - Shachi Mall

  Videos on visa processes, travel guides and cost/booking hacks.